Broadcasting Telecasting (Apr-Jun 1956)

Page scan 000488 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000488
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 29, 2024
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In cooperation with the stations we represent JOHN BLAIR & COMPANY Building liili We start our 24th year with greatly enlarged New York quarters . . . to keep pace with increasing use of spot by advertisers The maintenance of Mass Production depends on Mass Selling. In turn, Mass Selling depends on Mass Communication. For many businesses, the most effective form of Mass Communication is Spot Broadcasting — either in radio, or television, or both. And because, in cooperation with the stations we represent, we have had a hand in the development of Spot Broadcasting to its present stature, the fact that John Blair & Company is 23 years old this month may be of more than passing interest to our industry, and to marketing executives who are coming more and more to rely on "spot" to provide the basic power to achieve their sales goals. at 48th & Madison (415 Madison Avenue) in the very heart of the world's advertising capital the Blair companies will occupy the entire 6th floor starting April 30, 1956. PHONE NUMBERS (after 4/29) John Blair & Co. . . PL 3-4250 Blair-TV TE 8-5800