Broadcasting Telecasting (Apr-Jun 1956)

casts, mostly in prime time. Most of the simulcasts will use both the radio and tv facilities of the respective network for which they are contracted, it was said. Mr. Guylay told Republicans the five-minute simulcast periods would be broadcast and telecast on a national basis, but the committee will negotiate with state and local GOP groups which wish to use these periods to present state and local candiates on individual network affiliate outlets or statewide hookups. The five-minute tv periods will be purchased under a plan agreed upon by the tv networks and the two political parties whereby a regular commercial program is shortened from a halfhour to 25 minutes to accommodate the fiveminute telecast. Political parties would pay one-sixth of the half-hour rate, commercial sponsors the other five-sixths [B»T, April 9, March 26]. GOP National Chairman Leonard W. Hall told the Republican leaders at a Tuesday banquet that the principal emphasis in any presidential candidate's role as a campaigner should be on television because it offers "a means of visiting with people in their own living rooms." He said he had agreed with an opinion expressed by President Dwight Eisenhower that "this streamlined age . . . with its marvelous means of communication, including television . . . deserves a streamlined campaign." Mr. Hall said the committee had started discussions with the networks last summer on the GOP tv and radio campaign for 1956. Major Share of $6 Million Remington Shaver Fund to Tv REMINGTON-RAND Shaver Div., SperryRand Corp., N. Y., last week announced the biggest advertising expenditure of its history, with "more than a lion's share going to tv," llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllim WSJS-TV 316,000 WATTS AFFILIATE FOR WINSTON-SALEM GREENSBORO HIGH POINT I CALL HEADLEY-REED REPRESENTATIVES HIIIIIIII!llllllliMmillllllllllllllllllllllll||||||||||||||||||||||||||||||||||||||||||i|||||||||||||M according to Advertising Manager Robert J. Clark Jr. Remington-Rand will spend close to $6 million within the next 12 months, with the largest slice going for its participating sponsorship of NBC-TV's Caesar's Hour and alternate-week sponsorship of CBS-TV's Whafs My Line. The rest of the budget will go to dealer co-op spot campaigns and print and outdoor media. Though it has not yet renewed either Caesar or the panel show, Mr. Clark told B»T Thursday that the firm's budget was predicted on renewal. Initially, Remington-Rand will emphasize tv advertising when it introduces in the first week of May its "60 Deluxe Auto-Home Shaver," a new electric model. The current advertising budget represents a huge increase over the $370,000 Remington-Rand spent in 1950. At that time, it did no tv advertising. 5.8% Sales Increase Reported By Nielsen's Broadcast Div. A. C. NIELSEN Co., Chicago, reported last week that sales at its Broadcast Div. for the fiscal year ended Aug. 31, 1955, rose 5.8% over the previous year's volume and contributed to all-time high sales for the company and subsidiaries of $14,377,000. Total sales were listed at 16.7% over those of year ended Aug. 31, 1954. During the past fiscal year, the company's annual report said, improvements were made in the national Nielsen radio-television index services to "meet the growing needs of network broadcasting." In addition, the report said, the Nielsen station index services were expanded to additional markets to provide measurements of local radio and television audience. AutoPlus measurements of radio audience in automobiles and Audience Composition reports were inaugurated as supplementary national services. Bulova Enters Network Tv, Sharing Two for the Money1 BULOVA WATCH Co., principally a radio-tv spot advertiser, is entering network television effective May 5 when it will sponsor on an alternate week basis Two for the Money on CBS-TV. Saturdays, 9-9:30 p.m. Herb Shriner currently stars in the quiz show but his chores will be taken over by comedian Sam Levenson, starting June 26. Alternate week sponsor on the show is Old Gold cigarettes, through Lennen & Newell, New York. Program is a Goodson-Todman production. Bulova's contract was placed through its agency, McCann-Erickson, New York. McCann-Erickson Corp. Puts Beach, Grimes in New Posts EDWARD R. BEACH, vice president and chairman of marketing plans board, New York office of McCann-Erickson, and Arthur L. Grimes, vice president and director of McCann-Erickson Corp. (Int'l), have been elected respectively president and vice president-general manager of McCann-Erickson Corp. (Int'l), it was announced last week by Frank White, chairman of the board and chief executive officer of the agency's international affiliate. Announcement of the new officers coincided with a meeting in New York of executives from 24 foreign offices of M-E in New York. Page 60 April 23, 1956 Broadcasting Telecasting