Broadcasting Telecasting (Apr-Jun 1956)

Record Details:

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TELEPULSE RE-CONFIRMS ates. . . EEKLY* AUDIENCE 14% 12% ^/R2o Counties First in Total Audience in 20 of the 26 Counties * First in Every Program Period Day and Night • More Than Twice the Audience of the 2nd and third Stations Combined. * Area Telepulse Jan.-Feb., 1956 MONDAY thru FRIDAY SATURDAY SUNDAY TOTAL AUDIENCE Morn. Aftn. Nite Morn. Aftn. Nite Morn. Aftn. Nite KCMC TV 60 54 58 61 52 55 89 65 63 58% Station "B" 14 18 12 17 15 14 16 14 14% Station "C" 8 16 11 3 11 15 6 10 13 12% Misc. 18 12 19 19 22 16 5 9 10 16% PLUS . . . Substantial Audience in 17 Additional Counties in 4 state KCMC CHANNEL 6 Texarkana, Texas-Arkansas MAXIMUM POWER Represented by Venard, Rintoul & McConnell, Inc. Walter M. Windsor Richard M. Peters General Manager Direcror, National Sales & Promotion 161,840 SETS (Television Magazine — March 1956) Broadcasting • Telecasting April 23, 1956 • Page 61