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Whizzo's Wonderland
11:00 AM 12 NOON MONDAY through FRIDAY
KMBC-TV Channel 9
1
BIG GUY WITH THE SMALL FRY! That's Whizzo the Clown— the highest Nielsen-rated kid personality, network or local, in Kansas City daytime television. In fact, Whizzo's spectacular variety show outrates every daytime program on either of the competing stations and ranks second in ratings only to the fabulous earlyevening "Mickey Mouse Club," also a KMBC-TV feature!
Okay, so Whizzo has the audience — but can he sell? Here's one sponsor's experience :
Hill Brothers Self-Service Shoe Stores, a local chain, bought a total of five experimental spots to run one a day for a week. After only two spots had run, they put Whizzo on a TF basis. After a total of seven spots had been delivered, results were so amazing that Hill Brothers signed a firm 52-week, 260-time contract. Sales went so well that they added a special half-hour exclusive sponsorship on Saturdays . . . and 30 minutes after the completion of the
first show, they extended the Saturday program to a full hour.
During their first week on the air, Hill Brothers executives reported a total of over a thousand people had mentioned the Whizzo show to store employees in their five retail outlets. At a single inperson store appearance, Whizzo drew an audience of 4,000 youngsters and adults! (In five months of KMBC-TV, Hill Brothers have now expanded to nine stores).
There are still a few participations available on "Whizzo's Wonderland." If you'd like to reach 81,900 peak viewing families at a ridiculously low cost per thousand, better get your name on the dotted line today. Peters, Griffin, Woodward, Inc. can supply a contract!
FOOTNOTE: Whizzo is just one of the KMBC-TV personalities who have made Channel 9 number one in average share of audience from sign-on till sign-off — seven days a week! (Source: Nielsen Survey covering Jan. 8 through March 10.)
See Peters, Griffin, Woodward, Inc. for availabilities.
the SWING is to KMBC-TV
Kansas City's Most Popular and Most Powerful TV Station "Basic ABC-TV Affiliate"
Pf.ters, Griffin. Woodward, m.
Et.Iiuw Nanorm! Reprti
DON DAVIS, First V-P and Commercial Mgr. JOHN SCHILLING, V-P and General Mgr. GEORGE HIGGINS, V-P and Sales Mgr. MORI GREINER, Director of Television DICK SMITH, Director of Radio