Broadcasting Telecasting (Apr-Jun 1956)

AWARDS RAB ANNOUNCES WINNERS OF AD CONTEST i — WHTN -TV— | CHANNEL 13 IT'S A SELLER'S MARKET, but we can give you the BIGGEST BUY yet! TIME: Now, while we're still new . . . with rates set to offer low cost per impression . . . choice availabilities are still open. PLACE: Huntington — Ashland — Charleston and Portsmouth Markets. The rich, prosperous, tri-state area of more than 1,250,000 population conservatively measured from mail responses. SCENE: WHTN-TV with the largest transmitting antenna in the world . . . 316,000 watts of power for maximum effective coverage ... a built-in audience of more than 200,000 sets . . . popular basic ABC network programs, outstanding local live shows and top-notch films. ACTION: Get on our "bandwagon" and g-r-o-w with us! After only one month of maximum power, Channel 13 showed 36.8% audience increase over the first audience report. CALL US: Huntington, West Virginia, JAckson 5-7661, or our representatives: Edward Petry & Co., Inc. Bureau to present 30 awards in 10 categories, underscoring sales power of local radio. RADIO'S sales power for local advertisers was underscored last week by Radio Advertising Bureau, which released the names of 30 winners— first, second and third place awards in 10 separate categories — of RAB's fourth annual "Radio Gets Results" contest. The 10 represent the most important categories in a station's local billing, and according to Sherril Taylor, vice president and director of promotion, RAB believes "these entries comprise the most impressive group of testimonials to radio's selling power ever amassed." The individual stories will be released to RAB member stations on a continuing basis through the year. Prizes are wall plaques to be presented to both the station and the advertiser. Also, a clock radio will be given to the person who submitted the winning entry in each category. Winning Stations The first, second and third place winners in each of the categories, including the local advertiser, follow: Apparel: First prize, WWDC Washington (Kopy Kat); second prize KBIG Hollywood, Calif. (Kelly-Bilt clothes); third prize, WPEN Philadelphia (Ridgeway Stores Inc.). Drug & Grocery Stores: First prize, WKNE Keene, N. H. (O. K. Fairbanks Supermarket); second prize, WDVA Danville, Va. (South Main Produce); third prize, KTOK Oklahoma City, Okla. (Standard Food Markets). Automotive: First prize, WWDC Washington (Standard Pontiac); second prize, WMIK Middlesboro, Ky. (Howard Chevrolet); third prize: KBIG Hollywood, Calif. (Avalon Motors Co.). Home Furnishings: First prize, KROW Oakland, Calif. (lackson home furnishers); second prize, WPEN Philadelphia (Silo Discount House); third prize, KBIG Hollywood, Calif., (McMahan's Furniture Co.). Department Stores: First prize, WRFC Athens, Ga. (Gallant-Belk Co.); second prize WHAM Rochester, N. Y. (Sibley, Lindsay & PHILLIP MERRYMAN (r), president and general manager of WICC Bridgeport, Conn., presents to U. of Bridgeport President James H. Halsey the $1,000 Alfred I. du Pont award the station received in recognition of its outstanding public service in 1955. The fund will be administered by the university as a revolving scholarship for study in communications. Curr Co.); third prize, WEJL Scranton, Pa. (The Globe Department Store). Financial: First prize, WEMP, Milwaukee (The Marshall Co.); second prize, WOR New York (Bache & Co.); third prize, WJTN lamestown, N. Y. (First National Bank of Jamestown). Housing Materials: First prize, WMBD Peoria, 111. (Crowley Brothers plumbing); second prize, WMIK Pineville, Ky. (Brandenburg & Gibson); third prize, KEX, Portland, Ore. (Henry Black & Co.). Specialized Services: First prize, KXA Seattle, Wash. (Standard Radio & Record Co.); second prize, WWDC Washington (Eddie Leonard Sandwich Shops); third prize, KBIF Fresno, Calif. (Imhoff's Yardstick Yardage Store). Jewelry: First prize, KGBC Galveston, Tex. (Zales Jewelry); second prize, WMIK Middlesboro, Ky. (Lefevers Jewelry); third prize, WKNE Keene, N. H. (Simon's Jewelers). Miscellaneous: First prize, WHAM Rochester, N. Y. (King's Country Sausage); second prize, WMBD, Peoria, 111. (Producers Dairy); third prize, WGBF Evansville, Ind. (Holland Custard & Ice Cream Co.). AWARD SHORTS William Worthy, CBS News stringer who was reported to be first American newsman since 1947 to use Radio Moscow's facilities, paving way for accredited radio-tv correspondent Daniel Schorr, has become third CBS newsman to win Nieman (Harvard U.) Fellowship in three years. Other CBS staffers honored in past years include CBS News Director John F. Day and London correspondent Alexander Kendrick. WKNB-AM-TV New Britain, Conn., cited for oustanding service by Conn. Society for Crippled Children & Adults for stations' aid to society's Easter Seal sales and for explaining how public can help handicapped. Hulbert Taft Jr., president, WKRC-AM-FMTV Cincinnati, received plaque from superintendent of schools for stations' "Neediest Kids of All" campaign. KRON-TV San Francisco received award for Faith in Action series produced for Northern California-Nevada Council of Churches. Paul Whiteman received gold clip and miniature golden phonograph record at party celebrating his 50 years in music. Host was Raymond Spector, agency president and board chairman of Hazel Bishop, sponsor of Paul Whiteman Show beginning tomorrow on NBC-TV. Jack Stewart, news director, WADK Newport, R. I., presented with medal by Rhode Island American Legion, marking first time in 37 years state organization has made such award. Cited were Mr. Stewart's air activities as commentator and as moderator of Open Forum of the Air. Presentation was made at testimonial dinner held by United Veterans Council of Newport County. James L. Howe, president of WIRA Fort Pierce, Fla., named Man of the Year by local Lions Club. James C. Hagerty, news secretary to President Eisenhower, presented with Washington Ad Club Award of Achievement. James G. Damon of KRCA (TV) Los Angeles, Maurie Webster of KNX there and Station KHJ Los Angeles received first annual public service awards of L. A. Office of Civil Defense. Page 112 • June 18, 1956 Broadcasting • Telecasting