Broadcasting Telecasting (Apr-Jun 1956)

sittings in early June, in answer to a warning by the Canadian Temperance Federation that such pressures might exist. The temperance group had charged that lobbyists in Hollywood attempt to have the brand name on a bottle shown when drinking scenes were filmed, and warned that similar efforts might be made in Canadian radio and tv. James Stewart, another member of the three-man commission, reported that a number of private stations, as well as the Canadian Broadcasting Corp., have given assurance that no sponsor is allowed to influence any program. Jack Kent Cooke, owner of CKEY Toronto, renewed an offer first made in 1953 to pioneer color tv in Canada on a private basis. Mr. Cooke, who has been unsuccessfully applying for a Toronto tv license since 1948, urged licensing of private tv stations wherever channels are available and called for the lifting of all but technical restrictions on private operators. A "big brother" broadcasting fabric, under which the people are given what certain bureaucrats conceive they should have rather than what the people demonstrate they want, is alien to our democratic way of life, he said. Margaret Fletcher of the U. of Toronto's Institute of Child Study told the commission that pre-school youngsters are confused by programs for older children. She urged that standards of children's programs be evaluated by experts in the field of early childhood as well as by production experts and that timing of programs be given consideration in relation to daily routines observed in the average home. The Labor Progressive (Communist) Party condemned the influx of CBC and private tv stations of U. S. -produced programs which "degrade culture" and "aim to cultivate in the minds of Canadians the false idea of American superiority." At the conclusion of the Toronto sittings, Mr. Fowler announced that the commission would not sit again in Toronto in the fall, as originally planned, as it had been able to deal with all Toronto briefs. Any other Toronto representations will be heard in Montreal. UN Paris Meet Draws 40 MORE than 40 delegates from countries throughout the world are attending a UNESCO meeting in Paris, starting last Wednesday and running through June 20, for the purpose of stimulating development of television as a medium for promotion of international understanding among producers and distributors in television and film organizations. Representatives from the U. S. include James Nelson, manager of programming for NBC-TV's Project 20 series; Maurice Mitchell, president of Encyclopaedia Britannica Films; Frederick Long, program manager of the U. S. Information Agency, and Richard Brenner Hull, former director of radio-tv for Iowa State College who will join Ohio State in November (see separate story). WOK«S «4 J22£s*|oK STATES 50 EAST 58th STREET NEW YORK 22, N. *• 6 Radio, 2 Tv Requests Go Before CBC Governors APPLICATIONS to establish six new radio and two new tv stations in Canada come before the CBC Board of Governors June 22. Am applications are from G. W. H. Millican for a 5 kw station on 910 kc at Calgary, Alta.; A. J. Messner, 1 kw on 1410 kc at St. James, Man.; K. R. Kelly, 1 kw daytime on 1540 kc at Burlington, Ont.; G. W. Burnett, 500 w daytime on 1470 kc at Welland, Ont.; Radio Gravelbourg Ltd,, 250 w nighttime at Gravelbourg, Sask., and fm application from E. J. Pigott, for 282 w on 98.1 mc at Toronto (a similar application by Mr. Pigott was turned down in February). Tv applications are from Northern RadioRadio Nord Inc., for ch. 4 at Rouyn, Que., with 50 kw video and 12.5 kw audio, and from Norman Roebuck, for ch. 3 at Yorkton, Sask., with 11.1 kw video and 5.55 kw audio. Canadian Newspaper Chain Seeks Multiple Ownership TWICE REFUSED the right to purchase radio and tv stations, Southam Co. Ltd., Canadian newspaper chain, has presented a brief to the Royal Commission on Broadcasting asking for relaxation of regulations barring multiple ownership of radio-tv stations. The brief stated that "under the present Canadian Broadcasting Corp. regulation, anyone who has, by successfully operating a radio or television broadcasting station, proved his ability in this field of mass communication, is automatically penalized by his very success. This is illogical." Southam Co. owns CJCA Edmonton, Alta., and part of CKOY Ottawa, Ont. A year ago the company was refused permission to purchase CKNW New Westminister, B. C, but this year was able to buy 40% in a syndicate which bought CKNW. Salzman Uses Italian Studio A FOUR-STAGE film studio in Italy has been acquired by Harry Salzman, tv film and feature picture producer, on a long-term basis for the production of television and theatrical films. Mr. Saltzman, who was in New York last week, revealed that the Pisorno Studios in Tirrenia, Italy, is the production site for Captain Gallant of the Foreign Legion. The film series, released through Television Programs of America, will be shown next season on NBC-TV under the sponsorship of H. J. Heinz Co., starting Sept. 16. Grey Cup Sponsorship Set MOLSON'S BREWERY has secured tv rights to the Canadian championship Grey Cup football game in Toronto Nov. 24 but because of regulations throughout the rest of the Dominion barring beer advertising, will sponsor the game only in Quebec Province. General Motors has purchased from Molson's the rights for the remaining provinces. Last year's championship game was seen by four million viewers, claimed to be the largest audience ever for Canadian television. CHUB Requests 1130 Kc CHUB Nanaimo, B. C, will apply for 1130 kc to be relinquished by the government in October. Station manager Chuck Rudd also will seek an increase from 1 kw to 10 kw, which would allow CHUB to serve Vancouver Island. the New Sound of KMBC-KFRM The big news in Kansas City radio is the New Sound on KMBC-KFRM! By completely overhauling old programming concepts, KMBC-KFRM have introduced a new type of radio service that's tailored to today's audience demands. New variety, new personalities, new formats, new impact — they're all woven into every hour of every broadcast day. This inspired local programming, combined with the best from the ABC Network, produces radio' that sells as it serves! Your Peters, Griffin, Woodward, Inc. Colonel can tune you in on the New Selling Sound of KMBC-KFRM. KM BC Kansas City KFRM /fin the State of Kansas !Q?mi the Heart of America I BOOK PARADE America's Most Widely Listened-to Book Program In Current Release THESE BOOKS: "Perelman's Home Companion" — S. J. Perelman "The Edge of the Sea" — Rachel Carson "Abe Lincoln: Log Cabin to White House" — Sterling North "H.M.S. Ulysses" — Alastair MacLean "Vigilante Justice" — Alan Valentine "The Complete Nonsense of Edward Lear" "Winesburg, Ohio" — Sherwood Anderson "House Party" — Virginia Rowans "Boon Island" — Kenneth Roberts "Officers and Gentlemen" — Evelyn Waugh THESE REVIEWERS: Richard Armour; Paul Flowers; Ralph G. Newman; Kenneth M. Dodson; Robert O. Foote; William Jay Smith; August Derleth; Rosemary Taylor; Alice Dixon Bond; Bruce Marshall. BROADCAST MUSIC, INC. 589 FIFTH AVE., NEW YORK 17, N.Y. NEW YORK • CHICAGO • HOLLYWOOD • TORONTO • MONTREAL June 18, 1956 June 18, 1956 • Page 115