Broadcasting Telecasting (Apr-Jun 1956)

Welcome Guests in 534,000 Homes in Western New York State* * Plus a bonus of 559,000 Canadian Homes WGR-TV BUFFALO National Representative* PETERS, GRIFFIN, WOODWARD, INC. WHBF is aired to 1,300,000 people in our 25,000 square mile coverage area. EBI per capita $1646 CBS FOR THE PROGRAMS & PROMOTIONS 'WIDE, WIDE WORLD' EXPANDS 'OUT OF YOUR MIND' ON WBBM LIVE tv coverage will reach north as far as Nova Scotia and as far south as Mexico City next fall via the roving cameras of NBC-TV's Wide, Wide World program, according to Barry Wood, NBC's special events director and executive producer of the program. Also on the agenda, says Mr. Wood, are kinescopes of a European swing, including Paris, Rome, London and other major capitals "just to show what can be done someday." The European program will have diverse pickings, for example, the changing of the guard at Buckingham Palace, a Papal blessing in Rome, the Louvre in Paris, skiing in the Alps and a tulip festival in Holland. Mr. Wood also observed: "We may tackle the whole U.S.A. in two shows — divide the country into 24 states for each and let everybody see what his fellow-countrymen are doing on a given Sunday afternoon." NBC-TV FOOTBALL SPECTACULAR NBC-TV tentatively plans to present a special program in honor of football on Sunday, Sept. 9 (7:30-9 p.m. EDT) as part of its regular Sunday night spectacular programming. The salute to football, similar to the one NBC-TV carried in honor of baseball this spring, will originate in the Los Angeles Coliseum, with a cast including comedians Andy Griffith and Don Adams, actress Jane Russell and her husband, Bob Waterfield, former professional football player. GOLD TO OFFER 'LUCKY MILEAGE' FEATURE package "Lucky Mileage," prize format developed by Mike Gold Agency, Los Angeles, is to be offered stations and sponsors nationally this summer following its current 13week test on KPOP Los Angeles by Cromwell Oil Co. and 100 Golden Eagle service stations in Southern California. Cromwell is promoting its oil additive X-3. In a saturation spot campaign directed to the auto radio audience, the announcer reads three numbers and the motorist whose mileage meter has the corresponding last three digits can win a certificate for 10 gallons of gas by appearing at an Eagle service station within one hour. A five-mile leeway on meter is allowed. "Lucky Mileage" is copyrighted and cleared with lottery laws, the agency says. WKZO-AM-TV BACK KIDS' DERBY WKZO-AM-TV Kalamazoo is cooperating with Chevrolet Div. of General Motors Corp. for the third consecutive year on the annual Soap Box Derby for young boys in that city July 14, with winners to compete in the All-American Soap Box Derby finals in Akron (Ohio) Aug. 12. As part of the promotion, the Kalamazoo Optimist Club is presenting Soap Box Derby Workshop on WKZO-TV every Monday for youngsters in Western Michigan area. Bill DeDoes serves as emcee and Neil Schoenhals as race inspector, both offering interpretations of various rules and regulations. WNYC SUPPORTS FASHION BID NEW YORK-owned WNYC-AM-FM will carry a special program Wednesday (4-4:55 p.m. EDT) in connection with the dedication of temporary headquarters in New York for the Mayor's Committee for World Fashion Center. The committee has been set up to promote New York City as an international fashion leader. A special feature of the WNYC program will be a commentary of latest fashions, all of New York origin, by fashion expert Eleanor Lambert. BEST-KNOWN works of famous writers, poets and playwrights as read by noted actors and actresses form the basis for new institutionallysponsored series by Local Loan Co. on WBBM Chicago. Titled Out of Your Mind, the show delves into topics with the "What-makes-ustick?" theme as performed by such personalities as Tyrone Power and Alfred Drake and announced by Hal Stark, WBBM personality. The opening program covered questions of why people are disturbed by violent thunderstorms, eyesight, the "seeds of suicide" and others. Script is written by Laurence Arnold, and the program is produced by Pat Weaver and aired Sunday, 4:30-5 p.m. EDDY ARNOLD TAKES NEW TIME ABC-TV's The Eddy Arnold Show moves to a new day and time period, effective June 27, when it will be carried on Wednesday, 9:3010 p.m. EDT. The program currently is carried on Thursday, 8-8:30 p.m. EDT. ROLLING STUDIOS FOR WHLI TWO converted Volkswagen buses, equipped as mobile units, have been purchased by WHLI Hempstead, N. Y., for use on remotes and as "rolling studios" in the production of regular programs. Each has two turntables, a rackmounted tape recorder, a portable tape recorder, a sampling of the station's music library, a public address system and a portable power supply. 'MR. WIZARD' MOVES UP NBC-TV's science children's show, Mr. Wizard, this Saturday moves from 5:30-6 p.m. to 12:301 p.m. EDT, and will feature several kinescopes of this past season during the summer months. WHEC-AM-TV HERALD 125 YEARS AN ACCUMULATION of 125 years of wealth — material and cultural — was featured in a WHEC-AM-TV Rochester, N. Y., June 3 simulcast, The Cavalcade of Music, celebrating the Rochester Savings Bank's 125th anniversary. Adding to the special show's opulence was a diamond display, with music for the program provided by the bank's own orchestra. HER FIRST OFFICIAL ACT SHERLEE BARRISH, previously with National Telefilm Assoc., N. Y., has joined the sales staff of Official Films, N. Y., and currently is visiting 60 stations throughout country, driving sports car brazoned "Our Little Sherlee." and concentrating her efforts on Official's My Little Margie series. 'QUEEN' EXPANDS ON NBC-TV NBC-TV's Queen for a Day (Mon.-Fri., 4:305 p.m. EDT), moves to a new time spot and expands to 45 minutes on July 2 (Mon.-Fri., 4-4:45 p.m. EDT). WESTERN MICHIGAN'S WKNK MUSKEGON, MICHIGAN W RATES H I L F . BEST Page 116 • June 18, 1956 Broadcasting • Telecasting