Broadcasting Telecasting (Apr-Jun 1956)

WRCA-TV COLORCASTS PICTURES IN order to promote colorviewing in the New York metropolitan area, WRCA-TV yesterday (Sunday) was scheduled to place over $1 million of art treasures before its color cameras in a 30-minute program, entitled The Eye Listens. The one-shot show, written by David Crownover of the Philadelphia Museum and Jim Elson of WRCA-TV, and narrated by Roger Tuttle, was to feature masterworks by Manet, Pissarro, Renoir, Saracini, Carot, Degas and others, while background music was to be "provided by" Mozart, Ravel and Massenet. All paintings were on loan from New York's Wildenstein Galleries. WICC GREETS ROAD TRAFFIC WICC Bridgeport, Conn., served as official greeter to motorists driving through the Greenwich, Conn., gate of the Merritt Parkway when the new Information Center at the gate was opened officially by the Connecticut State Dept. Commission and Vacation Advisory Board. Motorists stopping at the center were given WICC cards, listing the station's daily schedule of newscasts, traffic reports, weather forecasts and sportscasts. WBZ-TV SUMMARIZES THEME WBZ-TV Boston has launched a summer-time promotion campaign, encompassing audience, sales and personnel, designed to call attention to the importance and value of television during hot weather months. The campaign is built around a new station slogan — "Summertimed With You in Mind" — and includes jingles, outdoor advertising, and contests for viewers and for station personnel. WROW INTRODUCES MANAGER ADVERTISERS and agency heads of the Albany, N. Y., area convened at The Sheraton Ten Eyck Hotel in Albany on June 4 to be introduced to George Perkins, new station manager of WROW Albany. He joined WROW from WHDH Boston where he was program manager. Mr. Perkins reported at the luncheon on WROWs radio audience, while other executives of Hudson Valley Broadcasting Co. similarly reported on the operation of WCDA (TV) Albany and satellite WCDB (TV) Hagaman, N. Y. Speakers included General Manager Thomas S. Murphy and William J. Lewis, sales manager for WCDA and WCDB. "My problem is how can I listen to KRIZ Phoenix twenty-four hours a day?" ROUNDTABLE TALK TWO executives of Westinghouse's KEX Portland, Ore., General Manager Herbert Bachman and Sales Manager Robert Rudolph, held a sales conference with staff members of Peters, Griffin, Woodward, the station's representative in New York, via long distance telephone. The conference was held to give the New York salesmen information on a new KEX show. A small loudspeaker made it possible for the New York audience, including WBC President Alexander W. Dannenbaum Jr., to hear what the men in Portland had to say. Also, a microphone built into the phone enabled them to ask questions of the KEX executives. PLOUGH EXTENDS MUSIC-NEWS PLOUGH Inc., recently active in purchasing broadcast properties, has extended what it claims to be a highly successful music-and-news program concept from its WMPS Memphis to WJJD Chicago. The format is described by Harold R. Krelstein, president and general manager of WMPS, and Fred Harm, general manager of WJJD, as a basic departure in music-news programming, with emphasis on precision production. WJJD, which Plough Inc. purchased nearly three years ago, put the format into operation yesterday (Sunday) after realigning its staff and retaining four disc jockeys as staff members. The innovation, introduced on WMPS Sept. 12, 1955, raised the station's ratings and showed tangible advertising results within four months, backing up Mr. Krelstein's belief that music and news are "the weaknesses of tv and the strength of radio." 'YOU ARE THERE' REALLY CBS-TV's You Are There which has been transporting tv audiences back as far as 1,000 B.C. goes "modern" July 1 (Sun., 6:30-7 p.m. EDT) as it sends its reporters to cover the current Cypriot crisis touching Greece, Cyprus, Turkey and Great Britain. Host Walter Cronkite will be joined by Chief European Correspondent Howard K. Smith in describing the diplomatic and military phases of the struggle for Cypriot independence. You Are There is sponsored by The Prudential Insurance Co. of America, through Calkins & Holden Inc., New York. NAVY CONGRATULATES SARNOFF ADM. ARLEIGH BURKE, chief of naval operations, U.S.N., last week sent a message of congratulations to Robert W. Sarnoff, president of NBC, for NBC-TV's presentation on May 27 of Antartica: Third World — The Race Against Night. Mr. Sarnoff replied expressing the hope that the network can arrange with the Navy for further coverage of "Operation Deepfreeze." WMCA CIVIL LIBERTIES REPORT CIVIL LIBERTIES will be spotlighted on radio tonight (Monday) when WMCA New York presents the first in a weekly 15-minute series of testimony before the Senate Subcommittee on Constitutional Rights. The series, excerpted from more than 200 hours of subcommittee hearings, was produced for WMCA "exclusively" by the Fund for the Republic. New Yorkers catching the series will hear witnesses called before Sen. Thomas C. Hennings (D-Mo.) and his colleagues on the committee, denning areas of infringement on civil rights. the station that made ROANOKE VIRGINIA'S NO. 1 TV MARKET 73.2% station share of sets . . . (ARB) WSLS-TV CHANNEL 10 ROANOKE, VA. Represented Nationally — Avery-Knodel, Inc. CAM ART TV TRIPOD SUPPORTS TRIANGLE $29.50 Heavy duty center keystone catting locks legs and sturdy clamps assure ■•lid support. • CAR-TOP CLAMPS Insure a steady tripod support for your newsreel camera when atop a station wagon or car platform. Heavy bronze construction. Weatherproof. Set of three: $28.00 THE CAMERA • MART .-«=. 1 345 Broadway, neer 60th Street New York 23, N. Y. • Circle 6-0930 Cable Addrew CAMERAMART Broadcasting • Telecasting June 18, 1956 • Page 117