Broadcasting Telecasting (Apr-Jun 1956)

PROGRAMS & PROMOTIONS FOR THE RECORD HERB PLAMBECK (I), farm director of WHO-AM-TV Des Moines, Iowa, and Ilea Emilionov, leader of a five-man Russian agricultural delegation visiting America's major farm areas, discuss a model of a modern U. S. tractor on Tv-RFD. Mr. Plambeck was in the U. S. delegation that toured Soviet farms last year. 'WEEKDAY7 COUNTS PEN PALS TWO examples of audience responsiveness to NBC Radio's Weekday program were cited last week by the network. It reported that more than 71,000 letters were received after Mike Wallace and Virginia Graham asked listeners during National Radio Week (May 13-19): "Who are you and what are you doing at this moment?" Portable radios were offered for the best 15 letters. Another example of Weekdays audience-pulling power: Knox gelatine, sponsor of the "Daily Dieters" feature on the program, received 51,733 requests for its instruction booklets for weight-conscious women. In both cases, NBC Radio said, letters are still coming in. RADIO FOR SICK LISTENERS CKEN Windsor, N. S., and CFAB Kentville, N. S., air a program weekly to hospital patients in their area. Production of the program is handled by students of Acadia University, who are paid for their work in the form of bursaries. The program, Acadia Hospital Hour, consists of music, interviews, talks on economics, quiz shows and light chatter. Hospital patients send in questions to stump the university faculty members. CHAB TRIES THRIFTY PROMOTION CHAB Moose Jaw, Sask., has distributed to advertisers miniature western Canadian grain elevators which can be used as savings banks. A green ribbon streamer tells the advertiser that there is lots of money in Saskatchewan grain elevators and that the way to it is CHAB. 'MYSTERY' BOX LOCKED strong box, lollypops and tea bags were promotion devices sent to the trade by KHJ-TV Los Angeles to announce features of new program series on the Don Lee outlet. Key to the strong box, sent later, unlocked mystery highlights of Louis Quinn's weekday afternoon variety series. Quinn's Corner, while the lollypops signalled start of new kid cartoon host, "Fireman Joe." Tea bags symbolized tea time for the ladies with Charles Lind, new host on Sundaythrough-Friday early afternoon Million Dollar Movie Matinee. Broadcasting • Telecasting Station Authorizations, Applications (As Compiled by B •*!") June 7 through June 13 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: Cp— construction permit. DA— directional an night. LS — local sunset, mod. — modification, tenna. ERP — effective radiated power, vhf — trans. — transmitter, unl. — unlimited hours, kc — very high frequency, uhf— ultra high frequency. kilocycles. SC A— subsidiary communications auant. — antenna, aur. — aural, vis. — visual, kw kilo thorizations. SSA — special service authorization, watts, w — watts, mc — megacycles. D — day. N — STA — special temporary authorization. Am Fm Summary Throu gh June 13 Appls. In On Pend Hear Air Licensed Cps ing ing Am 2.864 3,019 234 280 115 Fm 519 549 45 11 0 FCC Commercial Station Authorizations As of May 31, 1956* Licensed (all on air) Cps on air Cps not on air Total authorized Applications in hearing New station requests New station bids in hearing Facilities change requests Total applicants pending Licenses deleted in May Cps deleted in May * Based on official FCC monthly reports. These are not always exactly current since the FCC must await formal notifications of stations going on the air, ceasing operations, surrendering licenses or grants, etc. These figures do not include noncommercial, educational fm and tv stations. For current status of am and fm stations see "Am-Fm Summary," above, and for tv stations see "Tv Summary," next column. Am Fm Tv 2,858 519 180 32 13 315 118 15 112 3,008 547 607 168 2 125 273 6 41 110 0 92 144 7 25 897 59 298 0 2 0 0 1 1 Tv Summary Through June 13 Total Operating Stations in U. S.: Vhf Uhf Total Commercial 358 93 451* Noncom. Educational 15 5 203 Grants sine* July 11, 7952; (When FCC began processing applications after tv freeze) Commercial Noncom. Educational Vhf 320 21 Uhf Total 312 632i 19 41s Applications filed since April 14, 7952: (When FCC ended Sept. 28, 1948-April 14, 1952 freeze on tv processing) New Amend . Vhf Uhf Total Commercial 999 337 782 554 1,337* Noncom. Educ. 61 34 27 61* Total 1,060 337 816 581 1,398* 1 168 cps (32 vhf, 136 uhf) have been deleted. 2 One educational uhf has been deleted. 3 One applicant did not specify channel. * Includes 41 already granted. 5 Includes 672 already granted. FCC ANNOUNCEMENTS New Tv Stations . . . PETITION KPQ Wenatchee, Wash.-^Petitions FCC to amend Sec. 3.606(b) of Rules governing tv stations and Table of Assignments by issuance of rule-making for deletion of ch. 12 from Coeur d'Alene, Idaho, assignment of ch. 12 to Wenatchee, Wash., and assignment of ch. 29 in lieu of ch. 12 to Coeur d'Alene; also to amend Sec. 3.610 to allow operation at less than minimum co-channel distances specified therein in cases where no objectionable interference would be involved. Filed June 4. Existing Tv Stations . . . ACTIONS BY FCC KSBW-TV Salinas, Calif.— Granted mod. of cp to change trans, location from Baldy Peak to Fremont Peak, about 10 miles northeast of city; increase vis. ERP to 240 kw; reduce ant. from 2,550 ft. to 2,330 ft., and make other equipment changes. Action June 13. WTTV (TV) Bloomington, Ind. — Granted license for tv station, on representation "that station has discontinued indentifying itself improperly as Indianapolis, Terre Haute and Bloomington." Granted June 13. KAKJ (TV) Reno, Nev. — Issued order to show cause why cp for tv ch. 4 should not be revoked; ordered hearing in this matter on July 13. Action June 13. KICA-TV Clovis, N. M.— Granted mod. of cp to change ERP to 30.2 kw vis., 16.2 kw aur.; change studio and trans, location, and make minor ant. and other equipment changes. Granted June 6. KDLO-TV Florence, S. D.— Granted mod. of cp to change studio location; change ERP to 100 kw vis., 60.3 kw aur., and make other equipment changes. Granted June 8. KELO-AM-TV Sioux Falls, S. D.— Granted cp to install new combined am-tv tower. Granted June 7. CALL LETTERS ASSIGNED WTLC (TV) Canton, Ohio— Tri-Cities Telecasting Inc., ch. 29. KONO-TV San Antonio, Tex. — Mission Telecasting Corp., ch. 12. WAVY-TV Portsmouth, Va— Portsmouth Radio Corp., ch. 10. WSUR-TV Ponce, P. R. — American Colonial Bcstg. Corp., ch. 9. APPLICATIONS KSPS (TV) Hot Springs, Ark.— Seeks mod. of cp (which authorized new tv) to change trans, and studio location to West Mountain, 1.5 miles from center of Hot Springs; change ERP to .67 kw vis., .335 kw aur., and make other equipment changes. Requested waiver of Sec. 3.613 of Rules. Filed June 11. KBOI-TV Boise, Idaho— Seeks cp to make changes in facilities of existing tv; change ERP to 65 kw vis., 33 kw aur.; install new ant., and make other equipment changes. Filed June 11. KVIT (TV) Sante Fe, N. M. — Seeks mod. of cp (which authorized new tv) to change trans, and studio location to Wood Rd., 2.8 miles northnorthwest of center of Santa Fe; change ERP to .322 kw vis., .161 kw aur., and make other equipment changes. Requested waiver of Sec. 3.613 of Rules. Filed June 11. WHK-TV Cleveland, Ohio— Seeks mod. of cp (which authorized new tv) to change trans, location to 3600 East Pleasant Valley, Rd., Seven Hills Village, Ohio; change ERP to 1,000 kw vis., 500 kw aur., and make other equipment changes. Filed June 7. KOTA-TV Rapid City, S. D.— Seeks mod. of cp (which authorized new tv) to change ERP to 71.12 kw vis., 42.66 kw arur., and make other equipment changes. Filed June 12. WSPA-TV Spartanburg, S. C— Seeks mod. of cp (which authorized new tv) to change ERP to 263 kw vis., 147 kw aur., and make other equipment changes Filed June 7. WFRV-TV Green Bay, Wis.— Seeks mod. of cp (which authorized new tv) to change studio location to northwest corner of Roosevelt and Mason Streets, Green Bay. Filed June 12. New Am Stations . . . ACTIONS BY FCC Tucson, Ariz. — Pima Broadcasting Co. granted 1490 kc, 250 w unl. Post office address Box 933, Beverly Hills, Calif. Estimated construction cost $8,000, first year operating cost $50,000, revenue $60,000. Pincipals are equal owners Pres. Dawkins Espy, consulting engineer; and Vice Pres.Treas. William John Hyland, lawyer. Granted June 13. Ridgecrest, Calif. — Arthur M. Eckstrom's application seeking cp for new am to be operated on 990 kc, 500 w D, dismissed at request of applicant. Action June 12. Auburndale, Fla. — R. E. Hughes, granted 1570 kc, 1 kw D. Post office address: Box 445 Plant City. Estimated construction cost $11,949, first year operating cost $24,000, revenue $30,000. Principals include R. E. Hughes, employee at Duplex Mill & Mfg. Co.; and Kenneth Neubrecht, June 18, 1956 • Page 119