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LEGEND
Y Minimum Amount of Time Required N No Minimum Time Required 0 Service Offered Details Not Reported $ Charge for Service X No Charge for Service . . Indicates Service Not Offered Executive to be contacted listed after Call Letters
TRADE CALLS
TRADE MAILINGS
ADVERTISING SUPPORT
ON THE AIR SUPPORT
OTHER
SUPPORT
Solicit and/or Place Displays
Solicit Tie-In Advertising
Store Checks
Letter, Post Card or Broadside
Merchandising Bulletin
Will Imprint Name on Client-Suppiled Mailing Pieces
Newspaper Tune-in Ads
Station Prepared Store Displays
Lobby Windows
Billboards
Car-cards
Other
m
P
o
c3
1
O
a
Q
Giveaway Prizes
Product Mentions
Tune-in
Announcements
Client
Participation
Aid Client Representative in Product Distribution
Merchandising Plan Offering Preferred.Displays
MASSACHUSETTS
Boston, WBZ-TV
ww . v. dndlllCJ
NX
NX
NX
NX
NX
NX
NX
NX
Cambridge (Boston), WTAO-TV
U/allaro Rrftivn Dun Ian wwdlldtU DfUwwII t/Ullldp
YX
YX
YS
YX
YS
00
NX
NX
NX
NX
NX
YX
Springfield, WHYN-TV John Parsons
YX
YS
YX
YS
YS
NX
NX
NX
NX
NX
YX
NX
YX
Worcester, WWOR-TV Ansel E. Gridley
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
MICHIGAN
Ann Arbor, WPAG-TV
FHurarrl F Ranohn tUndiu r. Ddugiiii
NX
NX
YX
YX
YS
NX
YX
YX
YX
NX
YX
Cadillac, WWTV
fkauirl F Millicnn i/dVIU r. iwiiiiigdii
YS
YX
YS
Y$
YX
Y$
YX
YX
YX
YX
YX
YX
YX
YX
Detroit, WWJ-TV
Frlwin K Wheelpr
YS
NX
YS
NX
YX
NX
Detroit, V^XYZ-TU
ridiuiu widi lot la II
YX
YX
YX
YX
YX
YX
NX
NX
Grand Rapids, WOOD-TV Willard Schroeder
NX
NX
NX
YX
YX
NX
NX
YX
YX
YX
YX
YX
NX
YX
YX
Traverse City, WPBN-TV Les M. Biederman
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
MINNESOTA
Duluth (Superior, Wis.), KDAL-TV
fialftnn A la Macurior
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
Minneapolis-St. Paul, KSTP-TV
William P Dsupu
wwlllldlll r, UdVcy
NO
NU
MY
Ha
MY NA
NY NA
MY
MY NA
NX
NX
MY MA
MY NA
MY NA
Minneapolis-St. Paul, WCCO-TV
F l/an Kfinvnonhiiiro r. Vdll wwliyilcliUUig
YX
YX
YX
NX
NX
NX
YX
NX
NX
YX
YX
Minneapolis-St. Paul, WTCN-TV Miller C. Robertson
YX
YX
YX
YX
NX
YX
YX
YX
Rochester, KROC-TV Williard N. Lampman
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
MISSISSIPPI
Jackson, WJTV L. M. Sepaugh
YS
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
NX
NX
YX
YX
Meridian, WTOK-TV Robert F. Wright
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
MISSOURI
Columbia, KOMO-TV
Frluuarri ft 1 arnhprt tunmu v. Ldiiiucii
NX
NX
NX
NX
NX
NX
YX
YX
YX
NX
NX
NX
YX
NX
NX
Hannibal (Quincy, III.), KHQA-TV
Waller J Rftihrhilri
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
NX
YX
JeHerson City, KRCG
Mrc Frank G Hanrfv itiiod ridiiiv vi . ridiiuj
NX
NX
NX
NX
••
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
Kansas City, KCMO-TV
F If HartonhfYuuor C. I\. ndiluilUUncI
YX
YX
YX
NS
NS
NS
YX
YX
NX
NX
NX
NX
YX
YX
St. Joseph, KFEQ-TV
Darion rlllS
NX
NX
NX
NX
NX
YO
NX
NX
NX
NX
NX
St. Louis, KSD-TV wcUrge in. DUiDdcn
YS
YS
YS
YS
NX
YX
••
NX
NX
NX
St. Louis, KWK-TV Robert Thomas Convey
Y$
YS
YS
YS
YS
Y$
NX
YS
YX
NX
YX
St. Louis, KTVI James F. Jae Jr.
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
MONTANA
Butte, KXLF-TV
NS
NX
NX
NX
NX
NX
NX
YX
E B. Craney
Page 108 • February 27, 1956
Broadcasting • Telecasting