Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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I3,¥0/ The record of its first full year of operation provides positive proof of the power of WCCO-TV's TELE-SELL Merchandising Plans. This all important tie-in of television advertising impact at the point of purchase included 146 cooperating supermarkets — accounting for 40% of all food business in the Twin City region. All TELE-SELL Merchandising activity is performed at no extra cost to advertisers who qualify under one of the three WCCO-TV TELE-SELL Merchandising Plans. The same proven sales assistance is ready to give your product a sales boost in the Minneapolis-St. Paul market . . . eighth largest in the United States in retail sales. all this in just one year of operation WCCO-TV Channel 4 Minneapolis • St. Paul CBS Television in the Northwest For further details call Free and Peters or Don Gillies at WCCO-TV