Broadcasting Telecasting (Jan-Mar 1956)

LEGEND Y Minimum Amount of Time Required N No Minimum Time Required 0 Service Offered Details Not Reported $ Charge for Service X No Charge for Service . . Indicates Service Not Offered Executive to he contacted listed after Call Letters TRADE CALLS TRADE MAILINGS ADVERTISING SUPPORT ON THE AIR SUPPORT OTHER SUPPOR Solicit and/or Place Displays Solicit Tie-In Advertising CO M a a> J3 o o m Letter, Post Card or Broadside Merchandising Bulletin Will Imprint Name on Client-Suppiled Mailing Pieces Newspaper Tune-in Ads Station Prepared Store Displays LobbyWindows Billboards Car-cards Other Demonstrations Giveaway Prizes Product Mentions Tune-in Announcements Client Participation Aid Client Representative in Product Distribution Merchandising Plan Offering Preferred Displays MONTANA— (continued) Great Falls, KFBB-TV Joseph Patrick Wilkins NY n a NY ha NX iw NS NX NX Missoula, KGVO-TV Arthur James Mosby YX 00 00 YX 00 NEBRASKA Kearney (Holdrege), KHOL-TV Jack Gilbert NY ha VY 1 A YX I A NX YX YX NX YX YX YX YX YX YX YX NX Omaha, WOW-TV Frank P. Fogarty YS NS VY 1 A YS YX YO Y$ YS YS YX YX NEVADA Henderson (Las Vegas), KLRJ-TV Robert K. Gardner NX NX NX NS NX NS NX NO NX NX NX NX NX NX Las Vegas, KLAS-TV R. G. Jolley NX NX NY llA NX NX NX NX NX NX NX Y$ NX NEW HAMPSHIRE Manchester, WMUR-TV Norman Aithur Gittleson no NY n a NY ha YX 1 A NX NX NX NX YX NX ha NY rt A NEW MEXICO Albuquerque, KOB-TV Wauno ftnv vfayiic vuy YX YX YX YX YX YX YX NX YX Albuquerque, KGGM-TV A. R. Hebenstreit YX YX NX YX YX YX YX NX Roswell, KSWS-TV Paul Bertrand McEvoy NS NS Nf YX YX Y$ NS Y$ YX YS YX NX NEW YORK Albany (Schenectady, Troy), WROW-TV YX Harry L. Goldman YX YX YX NX NX NX NX NX NX NX YX Binghamton, WNBF-TV George R. Dunham NX NX NX NX NX NX NX NX Buffalo, WBEN-TV Nicholas John Malter NO SERVICES OFFERED. Buffalo, WGR-TV Joseph J. Bernard NX NX NX NX NX NX NX NX NX NX NX NX NX Carthage (Watertown), WCNY-TV James W. Higgins NX NX NX NX NX NX NX NX NX NX NX Kingston, WKNY-TV Robert M. Peebles NO 00 YX NX YX YX YX NX NX NX YX NX Lake Placid (Plattsburg), WIRI Albert Henry La France NS NX NX NX NS YX YX YX NX NX New York City, WASC-TV Jay Hoffer YX YS YX YX YX YX NX NX NX YX New York City, WA&D George Barenbregge YX YX YS tS YX YX YX YX YX YX YX YS New York City, WRCA-TV Max Buck YX NX NX NS YN NX NX NX NX NX NX NX YX Rochester, WHAM-TV William Fay YS YX YS YS Y$ YX Y$ YX YS Y$ Y$ YS Rochester, WVET Ervin F. Lyke NX YX « YX YX YX YX YX YX YX YX YX YX YX YX Schenectady (Albany, Troy), WRGB Raymond W. Welpott NX NX NX Nx NX NX NX NX NX NX NX Syracuse, WHEN-TV Paul Adanti Y4 IA YX YX YX YX YX YX YX YX YX YX YX Syracuse, WSYR-TV Fred 1. Geiger NX Nx NX NX NX NX NX NX NX NX NX NORTH CAROLINA Asheville, WSSE-TV Joseph Jonathan Master YS YX YS YX YX YX YX YX YX Y$ YS YX YX YX YX YX Page 110 • February 27, 1956 Broadcasting • Telecasting