Broadcasting Telecasting (Jan-Mar 1956)

Page scan 0001047 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001047
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

We can prove itonly Crosley Stations guarantee me r ehandis ingpromotion action that really means business \/ w \t \/ \, \/ \<L v _M. M. ->' y~ •>£. M. -V. >L -V_ J»<L _>/ _><. _>/ .v. .w, .><. _\/ In all broadcast media in the entire United States, only the Crosley Stations guarantee power-packed Merchandising-Promotion Service that really means business for advertisers! Here's a behind-the-scenes salesforce that doesn't show up in the mass of broadcasting formal statistics. Yet Crosley 's 43-man Client Service Department of shoes-to-ships experts wraps up the most sensational off-mike promotion for advertisers' products. Yes, thru the POP Plan (Point of Purchase), the Crosley Group covers the store fronts of people, places and things... as this expert high-powered staff floods the mails, pounds the pavements, and pushes the products to move merchandising mountains and bring home the business for sponsors. Let our representatives tell you the story of the Nation's biggest and most effective Media Merchandising-Promotion organization anywhere — Operation Crosley. Distinguished members of the WLW Radio WLW-fl Atlanta WLW C Columbus WLW D Dayton WLW-T Cincinnati SALES OFFICES: NEW YORK, CINCINNATI, DAYTON, COLUMBUS, ATLANTA, CHICAGO, MIAMI. CROSLEY BROADCASTING CORPORATION, A DIVISION OF Broadcasting • Telecasting February 27, 1956 • Page 117