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LEGEND
Y Minimum Amount of Time Required N No Minimum Time Required 0 Service Offered Details Not Reported $ Charge for Service X No Charge for Service . . Indicates Service Not Offered Executive to be contacted listed after Call Letters
TRADE CALLS
TRADE MAILINGS
ADVERTISING SUPPORT
ON THE AIR SUPPORT
OTHER SUPPORT
Solicit and/or Place Displays
Solicit Tie-In Advertising
Store Checks
Letter, Post Card or Broadside
Merchandising Bulletin
Will Imprint Name on Client-Suppiled Mailing Pieces
Newspaper Tune-in Ads
Station Prepared Store Displays
Lobby Windows
Billboards
Car-cards
Other
Demonstrations
Giveaway Prizes
Product Mentions
Tune-in
Announcements
Client
Participation
Aid Client Representative in Product Distribution
Merchandising Plan Offering Preferred Displays
OREGON
Eugene, KVAL-TV S. William McCready
N$
NX
NS
NS
NX
NX
NX
NX
NX
NX
NX
NX
NX
Klamath Falls, KFJI-TV Alan Kent Abner
YX
YX
YX
YX
YX
YX
YX
YX
YX
NX
Medford, KBES-TV Jerold Robert Poulos
NX
NX
NX
YX
YX
NX
00
00
00
NX
NX
NX
YX
Portland, KLOR S. John Schile
YX
NX
NX
NX
YO
NX
NX
NX
NX
NX
NX
NX
Portland, KOIN-TV C. Howard Lane
YX
YX
YX
YX
NX
•
NX
YX
Portland, KPTV Russell K. Olsen
YX
YX
YX
NX
YX
NX
NS
NX
NX
NX
NX
••
YX
PENNSYLVANIA
Easton, WGLV Charles R. Thon
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YS
NS
NX
Erie, WICU Ben McLaughlin
00
00
00
00
NX
00
00
00
00
00
00
Harrisburg, WTPA David J. Bennett
YS
NX
NX
NX
00
NX
YX
NX
YX
Johnstown, WJAC-TV Alvin Dale Schrott
NX
NX
NX
NX
Philadelphia, WCAU-TV Donald W. Thornburgh
00
00
00
00
00
00
Philadelphia, WFIL-TV George A. Koehler
NX
NX
NX
YX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
YX
Scranton, WARM-TV William M. Dawson
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
Wilkes-Barre, WBRE-TV David M. Baltimore
00
YO
YO
YX
YX
YX
YX
YX
YX
YX
Wilkes-Barre, WILK-TV Thomas P. Shelburne
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
York, WNOW-TV Richard E. Burg
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
York, WSBA-TV Louis J. Appell
YX
YX
YX
YX
YX
YS
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
RHODE ISLAND
Providence, WJAR-TV Peter B. James
YS
YX
YS
NX
YX
NX
YS
SOUTH CAROLINA Anderson, WAIM-TV Glenn P. Warnock
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
Charleston, WCSC-TV John M. Rivers
NX
NX
YX
YX
YX
YS
YX
NX
NX
YX
Charleston, WUSN-TV J. Drayton Hastie
NX
NX
NX
NX
NX
NS
NS
NS
NX
NX
NX
NX
Columbia, WCOS-TV Charles W. Pittman
NX
NX
NX
NX
NX
YX
YO
00
NX
00
Florence, WBTW J. William Quinn
YX
YX
NX
NX
NX
Greenville, WFBC-TV ievo T. Whifmire
NX
NX
NX
NX
NX
NX
NX
NX
NX
NX
SOUTH DAKOTA
Rapid City, KOTA-TV J. Norman Heffron
YX
YX
NX
YX
YX
YX
00
00
YX
NX
NX
YX
NX
TENNESSEE Chattanooga, WDEF-TV Harold E. Anderson
YS
YS
YX
YS
YS
YS
YX
YX
YX
YX
NX
Jackson, WDXi-TV Aaron B. Robinson
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
YX
Knoxville, WTSK-TV John Adolph Engelbrecht
Y$
YS
Y$
YS
YS
Y$
YS
Y$
YS
Y$
YS
YS
YS
Memphis, WHBQ-TV John Hyde Cleghorn
YJ
NX
NX
NX
NX
YX
YX
NS
NS
NX
NS
NS
Memphis, WMCT Earl Moreland
NX
00
NX
NX
NX
NX
NX
00
00
NX
NX
NX
Old Hickory (Nashville), WLAC-TV T. B. Baker Jr.
YS
YX
YX
NS
00
YX
YX
YX
YX
NX
Page 118 • February 27, 1956
Broadcasting • Telecasting