Broadcasting Telecasting (Jan-Mar 1956)

LEGEND Y Minimum Amount of Time Required N No Minimum Time Required 0 Service Offered Details Not Reported $ Charge for Service X No Charge for Service . . Indicates Service Not Offered Executive to be contacted listed after Call Letters TRADE CALLS TRADE MAILINGS ADVERTISING SUPPORT ON THE AIR SUPPORT OTHER SUPPORT Solicit and/or Place Displays Solicit Tie-In Advertising Store Checks Letter, Post Card or Broadside Merchandising Bulletin Will Imprint Name on Client-Suppiled Mailing Pieces Newspaper Tune-in Ads Station Prepared Store Displays Lobby Windows Billboards Car-cards Other Demonstrations G iveaway Prizes Product Mentions Tune-in Announcements Client Participation Aid Client Representative in Product Distribution Merchandising Plan Offering Preferred Displays TEXAS Amarillo, KFDA-TV Ed Moore NX NX NX NX NX NX NX NX NX NX NX Amarillo, KGNC-TV Robert Martin Watson YS YX YX YX YS YX YX YX YX YX YX YX NX NX Austin, KTBC-TV J. C. Kellant YX YX YS YX YX YX YX YX YX YX YX YX YX NX Corpus Christi, KVDO-TV L. W. Smith NX NX NX NX NX NX NX NX YO NX Dallas, KRLD-TV Roy M. Flynn YX 00 YX YX El Paso, Tex. Val Lawrence, KROD-TV NY n a N X n A NX n a vx 1 A NX n a NX n a NX ha NX n A NX ha vx 1 A vx I A NX n a NX n A NX n a NX rl A NX n A VY 1 A VX I A Ft. Woith, WBAP-TV George Cranston NX NS NS NX NS NS NX NS NX NX NX NX Galveston (Houston), KGUL-TV Paul E. Taft YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX Harlingen (Brownsville, McAllen, Weslaco), KGBT-TV Ingham Stephen Roberts NS NX NX NX NX NX NX NX NX NX NX NX NX NX Lubbock, KCBD-TV Joseph H. Bryant NX NX NX NX NX NX NX NX Lubbock, KDUB-TV W. D. Rogers NX NX NX NX NX NX NX NX NX NX NX NX NX NX NX NX San Antonio, WOAI-TV James Gaines NX NX NX NX 00 00 NX YX Texarkana (Texarkana, Ark.), KCMC-TV NX Walter M. Windsor NX NX NX NX NX NX NX NX NX NX NX NX Tyler, KLTV Marshall H. Pengra YX YX YX Y$ YX YX YX YX YX YX YX YX YX Waco, KAN6-TV Robert H. Walker NX NX NX NX NX NX NX NS NX NX NX NX NX Waco, KWTX-TV Buddy Bostick NX NX NX YX NX NX NX NX NX NX NX NX NX NX NX Weslaco (Brownsville, Harlingen, McAllen), KRGV-TV Byron W. Ogle Y$ YO NO Y$ NO NO NO NO NO NO NO NO NO UTAH Salt Lake City, KSL-TV D. Lennox Murdoch NX NX NX NX NS NX NX YX NX NX NX NX NX NX YX Salt Lake City, KUTV Brent H. Kirk NS NX NX N$ NX YX NS NX NX NX NX YX NX NS VIRGINIA Hampton (Norfolk), WVEC-Tv" Thomas P. fchisman NX NX NX NX NX NX NX NX NX NX NX NX NX NX Harrisonburg, WSVA-TV Howard Charles Evans YX YX YX YX NS NX NX NX NS NS NS YS NS YS Richmond, WTVR Wilbur M. Havens NS N$ NS NS N$ YS YX Y$ YX YS NX Page 120 • February 27, 1956 Broadcasting