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00 Southwest.
young Mali!
ByPaulGalUco
Uluest, most vital r«theboominfeest, Union1 Impressions of the statemJHt^-^ ,
1 " ~^ine and excu^b^ — ^ ■ is \ ,
expanding stop in ^^een // L» 13/2
\ad been Q
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torn * ' /
. lament asoi_i^22-^ — NrtUKWP' ' " u '
l^feS^\ S20 000,000
1 wttaThad been a ^U,^ ^, n .
Fort Bto, 8 , lci housing
^5000
^°HM7lJo.oo9. ___
El Paso is "staggering but the El Paso Southwest n more FABULOUS! A marke4 be overlooked wh<=n splprt
Lor«ecls^!»OPinji^^
Bower gardens domns .nd ^ « ?
&n?«aie^n5.
w.»»«»my . . in scope," juthwest market is even — ..^w^^wo: A market that shouldn't be overlooked when selecting your basic schedule.
It's America's largest retail trading area and covers 5 rich, growing Southern New Mexico and 2 West Texas counties and Juarez, Mexico, as well as Reader's
Digest's "prospe Buying power dollars!
KROD-TV tenna, is th Paso that
rous, thriving El Paso." more than U/2 billion
1 , with it's mountain-top only television station i:
' i v , vviiu n o inuuiiLi_uii-iup anthe only television station in El can effectively beam your selling message to this entire Fabulous
, the promotion and
ing message to tnis ent.. Southwest. And KROD-TV is known throughout the industry for its effective merchandising.
MUST IN SELLING THE EL PASO SOUTHWEST
CBS and ABC Television Network Channel 4 EL PASO
Owned and operated by the El Paso Times, Inc. Roderick Broadcasting Co. Affiliated with KROD — 600 kc — 5,000 watts Represented Nationally by the Branham Co.
Broadcasting
Dorrance D. Roderick, Pres.; Val Lawrence, V-P and Gen. Mgr.;
Telecasting
PASO. TEXAS
Dick Watts, Gen. Sales Mgr.
February 27, 1956
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