Broadcasting Telecasting (Jan-Mar 1956)

LEGEND Y Minimum Amount of Time Required N No Minimum Time Required 0 Service Offered Details Not Reported $ Charge for Service X No Charge for Service . Indicates Service Not Offered Executive to be contacted listed after Call Letters TRADE CALLS TRADE MAILINGS ADVERTISING SUPPORT ON THE AIR SUPPORT OTHER SUPPO Solicit and /or Place Displays Solicit Tie-In Advertising Store Checks Letter, Post Card or Broadside Merchandising Bulletin Will Imprint Name on Client-Suppiled Mailing Pieces Newspaper Tunc-in Ads Station Prepared Store Displays Lobby Windows Billboards Car-cards Other Demonstrations Giveaway Prizes Product Mentions Tune-in Announcements Client Participation Aid Client Representative in Product Distribution be ~ '53 c q 1|jaO £ o ] & Cfl"^ UIRGINIA rnntiniiprh Roanoke, WSLS-TV Jampc II M Oft TP NX NX NX NX NX NX NO NX NX NX NX NX NX NX NX NX NX Roanoke, WDBJ-TV Ray P. Jordan YX YX YX YS YX YX YX YX YX NX YX YX NX NX WASHINGTON Seattle, KOMO-TV Hay baker NX NX NX YX 00 NX YX YX YX YX NX NX NX Seattle, KTNT-TV NX NX NX NX NX NX NX NX NX NX Spokane, KREM-TV Robert H. Temple YX YX Y$ YX NX NX WEST VIRGINIA Huntington, WSAZ-TV Lawrence H. Rogers YX YX YX YX YX YX YX YX YX YX YX YS YX Oak Hill (Beckley), WOAY-TV Robert R. Thomas Jr. YX NX NX Y$ YX YX YX YX YX YX YX YX YX YX NX Wheeling (Steubenville, 0.), WTRF-TV NX Robert W. Ferguson NX NX NX NX NX NX NS NX NX NX NX NX NX NX WISCONSIN Green Bay, WFRV-TV Don C. Wirth YS NX NX YS YS YX NX YS YS YS YS YX YX YX NX NX YX YX Madison, WKOW-TV Ben F. Hovel Y$ YX 0$ YX YX Y$ YX YS YS NS NS Madison, WMTV Morton J. Wagner NX NX NX NX NX NX YX NX NX YX NX NX NX NX NX NX NX YX Marinette (Green Bay), WMBV-TV William R. Walker NX NX NS NX NS NX NX NX NX NX NX NX NX NX Milwaukee, WTMJ-TV Neale V. Bakke NS NS NX NS NX NX NX Milwaukee, WISN-TV Irving E. Showerman YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX YX Superior (Duluth, Minn.), WDSM-TV Rodney A. Quick YX YX YX NX YX NS NX YX YX YX YX YX YX Wausau, WSAU-TV Richard David Dudley Y$ YX YX Y$ YX YX YX YX YX YX YX YX YX YX YO WYOMING Cheyenne, KFBC-TV William C. Grove NX NX NX YX YX YX YS YS YS Y$ YX NX NX 00 YX SHOW WINDOWS rivaling those of the most modern department store are a unique feature of the new million-dollar Radio & Television Center of Shenandoah Life Station's WSLS-AM-TV Roanoke, Va. Crowds of spectators visiting the center for the first time are finding much of interest in the smartly-designed, well equipped building, which contains 24,745 square feet (the equivalent of 26 average-sized homes) and is staffed by 80 persons. It is the window display section, however, which draws the greatest number of "oh's" and "ah's." Six large windows equipped with more than 200 lighting fixtures make up this section, designed to give extra service to advertising clientele. WSLS RADIO AND TELEVISION Remember . . . ROANOKE is VIRGINIA'S No. 1 TV Market! The floors of two windows are mounted on hydraulic-electrically controlled lifts that raise them to street level from basement level, and all display props and merchandise are transported by this means. A traffic count, using formulas and methods approved by the Traffic Audit Bureau Inc., shows that a daily average of 24,786 persons view the windows. Represented Nationally — Avery-Knodel, Inc. Page 122 • February 27, 1956 Broadcasting • Telecastin