Broadcasting Telecasting (Jan-Mar 1956)

the week in brief POLITICAL HEADACHES AHEAD Candidate Eisenhower, if nominated, will campaign by radio-tv; Democrats demand time to answer announcement; political pressure plus equal time rule foreshadow grim times for broadcasters from now 'til November election 31 TV, THE POLITICAL FORCE CBS' Sig Mickelson details tv's importance in contemporary campaigns and tells how it may change their patterns 32 TV NETWORK BUYING IN 1955 PIB tabulations for the whole year show an $86.7 million increase over 1954. Procter & Gamble led the field '. 34 $21 MILLION FILM PACKAGE Warner Bros, sells features, cartoons and shorts to PRM Inc. in largest single sale of motion picture library to television .42 INQUEST ON AFM REVOLT International starts investigation of Hollywood local's rebellion over musicians' trust fund. Anti-Petrillo faction on coast shouts its way into control, seeks impeachment of President John te ( 1 roc u 44 UNION WILLING TO HELP AFTRA offers to discuss plight of network radio with management prior to negotiations for new contracts in fall 46 RADIO-TV WINS IN COURT Colorado Supreme Court rules that microphone-camera coverage of trials should not be barred because of ABA Canon 35 48 Text, of Justice Moore's decision 50 departments Advertisers & Agencies 34 At Deadline 7 Awards 99 Closed Circuit 5 Colorcasting , . . 42 Editorial 114 Film 42 For the Record 103 Page 10 • March 5, 1956 BIG THREE BY '58 ABC President Robert Kintner says in two more years his tv network will have caught up with NBC and CBS . 66 B*T Interview with President Kintner 68 UHF STATIONS WANT HELP NOW Unless aid is forthcoming promptly, nation may lose uhf service, broadcasters tell Senate Commerce Committee 76 AN ANSWER IN 1957? FCC Chairman McConnaughey tells appropriations group that's the target date for completion of network investigation 78 NBC-WBC SWAP QUESTIONED House Judiciary Subcommittee wants to know why FCC approved exchange of NBC's Cleveland stations for those of Westinghouse in Philadelphia when Dept. of Justice was investigating deal for possible antitrust violation . . .82 EQUAL TIME' AMENDMENT Plan introduced by Sen. Lyndon B. Johnson would free stations of need to give equal time to presidential and vice presidential candidates, but not to others 84 TV AFFILIATION LIMIT SOUGHT FCC Comr. John C. Doerfer asks Commission to rule that no tv station may affiliate with more than one network 86 THE MONTHLY TELESTATUS B'T's report on tv stations, their affiliations, rates, reps and other facts, plus the network showsheets 91 Government 76 In Public Interest 26 In Review 15 Lead Story 31 Manufacturing 89 Networks 66 On All Accounts 24 Open Mike 16 Our Respects 20 Personnel Relations 44 Professional Services . 48 Programs & Promotion 101 Program Services . . . . 74 Stations 48 Trade Assns 87 Broadcasting Publications Inc. Sol Taishofi President Maury Long Vice President H. H. Tash Secretary B. T. Taishoff Treasurer .M»CAS,..C TELECASTING THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER Sol Taishofi MANAGING EDITOR Edwin H. James SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, Bruce Robertson NEWS EDITOR Fred Fitzgerald SPECIAL PROJECTS EDITOR David Glickman ASSOCIATE EDITORS Earl B. Abrams, Lawrence Christopher (Hollywood) ASSISTANT NEWS EDITOR: Don West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, Eli Fritz, Dawson Nail, Munsey Slack EDITORIAL ASSISTANTS: Hilma Blair, Anita Stopak, Beverly Horney, Lamar Underwood SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER Maury Long SALES MANAGER Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens, Norma Wooton CLASSIFIED ADVERTISING: Wilson D. McCarthy, M. Gwen Moore, Jessie Young AUDITOR-OFFICE MANAGER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO THE GENERAL MANAGER: Eleanor Schadi ART-LAYOUT: Duane McKenna CIRCULATION & READERS' SERVICE MANAGER John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile Sharleen Capella, William Phillips, Barbara Seabrooke, Joseph Rizzo BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn NEW YORK ASSIGNMENTS EDITOR: Rocco Famighettl Frank P. Model, Selma Gersten, Beverly Berl BUSINESS SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan, Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-8181 ASSOCIATE EDITOR: Lawrence Christopher WESTERN SALES MANAGER: Wallace H. Engelhardt Toronto: 32 Colin Ave., HUdson 9-2694. James Montagnes SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issuejs $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35«! per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Broadcasting Telecasting