Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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j4 7 i«f 1. With the gals, MacEvelly was never inept, Though the one that he fell for would never accept. 2. — But at last he prevailed! This guy will go far, gents. He wangled one ticket to "No Time for Sergeants". 3. Right show — and right audience — won his objective. With your Dayton sales you should be as selective! MORAL: Why labor it? You get 'em both — for Dayton — on Dayton's first and favorite station — WH I O -TV. To make a hit in the Dayton Area THE SHOW MUST GO ON whio-tv | k — WHIO-TV is the first and leading station — not only of Dayton, but of the whole, wide, rich surrounding area as well. (37 counties, 26 in Ohio and 11 in Indiana; $2,161,341,000 retail sales.) To sell these 511,310 enthusiastic set owners, representing a set saturation of 86.1%, concentrate on our dominant* coverage. Ask National Stage Manager George P. Hollingbery for market data and choice reservations. *A. R. B. December report shows that WHIO-TV had ALL 10 OF THE TOP 10 SHOWS! CHANNEL DAYTON, OHIO whio-tv I lev I One of America's great area stations Broadcasting • Telecasting March 5, 1956 • Page 55