Broadcasting Telecasting (Jan-Mar 1956)

STATIONS NBC Owned, Operated Outlets Report Sales Gains in January NBC owned and operated stations have started the new year with "substantial sales gains" over those reported for January 1955, Charles R. Denny, vice president of the stations and NBC Spot Sales, reported last week. He said that both the stations' national spot and local business in January "increased heavily" over the same month last year. In national tv spot sales, WRC-TV Washington reported a 57% increase, WNBQ (TV) Chicago a 41% increase and WRCA-TV New York a 6% gain; in local tv sales, KRCA (TV) Los Angeles reported a 74% increase, WRC-TV a 40% gain and WRCA-TV a 25% increase. In national radio spot sales, WRC gained 39%, KNBC San Francisco 22%, WMAQ Chicago 13%; in local radio sales, KNBC led with 48%, WRC reported 40%, WMAQ with 29%, and WRCA with 27%. Other NBC owned and operated stations reporting sales records were WRCV-AM-TV Philadelphia and WBUF-TV Buffalo. KUDL Kansas City Bought By Tele-Broadcasters Inc. KUDL Kansas City, Mo., has been purchased by Tele-Broadcasters Inc. (H. Scott Killgore^ for $175,000, the firm has reported. MidAmerica Broadcasting Co. (David Segal) was the seller; the sale is subject to the usual FCC approval. Tele-Broadcasters also announced a stock issue beginning today (Monday) of 200,000 common shares to be sold at $1.50 per share through Joseph Mandell & Co., New York. Proceeds are to be used for further expansion and station acquisition. Tele-Broadcasters owns WKXV Knoxville, Tenn.; WKXL Concord, N. H., and WARE Ware, Mass. R. C. Crisler & Co. was broker in the KUDL transaction. Triangle Pub. Takes Over WFBG-AM-TV Altoona, Pa. FORMAL TRANSFER of WFBG-AM-TV Altoona, Pa., from Gable Broadcasting Co. to Triangle Publications Inc. was effected last fortnight. The $3.5 million sale was approved by the FCC in January. Roger W. Clipp, general manager of Triangle's radio-tv division, said that Triangle does not plan to reassign personnel to Altoona. He said the division's headquarters staff will work closely with WFBG-AM-TV as is done with other Triangle properties. Triangle, owned by Walter H. Annenberg and family, also owns WFIL-AM-FM-TV Philadelphia; WNBF-AM-TV Binghamton, N. Y.; 50% of WHBG Harrisburg, Pa., and publishes the Philadelphia Inquirer, Tv Guide and other publications. Application for approval of its purchase of WLBR-TV Lebanon. Pa., is in hearing at the FCC. KTBC-TV Hour Rate to $400 KTBC-TV Austin, Tex., effective March 1, increased its rates approximately 14%, according to General Manager J. C. Kellam. The base hourly rate was increased from $350 to $400. WITI-TV Shows Vitascan To Milwaukee Adv. Club CLOSED-CIRCUIT tv demonstration of DuMont Vitascan equipment was conducted by Independent Television Inc. for 175 members of the Adv. Club of Milwaukee last Thursday. Independent is licensee of WITI-TV Whitefish Bay, Wis., which plans to start operation as an independent station on ch. 6 May 21. Independent is headed by Jack Kahn, president and major stockholder (25%). WITI-TV will be represented by the Branham Co. The station will be on the air 60 hours weekly at the outset with about 35-40 hours in color, mostly film. Eventual plans call for 90% of programs to be in color. Temporary studios are located in the Bay Shore shopping area adjoining Whitefish Bay. which is near Milwaukee. Permanent facilities will be located in Mequon. Wis. KRCA (TV) Heavy on Color KRCA (TV) Los Angeles currently is televising some of its programs in compatible color through the cooperation of RCA. NBC color vans, backed up to the studio, are being used, with RCA paying for extra transmission cost, according to Thomas C. McCray, the station's vice president and general manager. The colorcasts, scheduled through March 17, include Jack Latham News, KRCA Kapers, Carveth Wells Explores the World, Peter Potter's Juke Box Jury, Norvell Gillespie and Faith of Our Children. MICHIGAN'S FASTEST GROWING MARKET Flint is Michigan's 2nd biggest market with peak employment (150,600) top earnings (average $112 weekly), greater buying, building and banking! Those who know Flint best are local advertisers and they just naturally flock to WKMF for results on radio. And no wonder . . . WKMF is Flint's FIRST exclusive "Disc Jockey" Station . . . FLINT'S ONLY 24 hour station . . . FLINT'S FOREMOST news station with newscasts every hour on the hour . . . FLINT'S OUTSTANDING station for leading sports events. Get on WKMF and get the proof! to 15% By Buying 2 or More of Th ese Powerful Stations WKMH WKMF WKHM WSAM Dearborn-Detroit Flint, Mich. Jackson, Mich. Saginaw, Mich. Jackson Broadcasting & Television Corp. Represented by HEADLEY-REED BUY ALL 4 STATIONS BUY ANY 3 STATIONS BUY ANY 2 STATIONS . SAVE 1 5% . SAVE 1 0% . SAVE 5% You Can Make A Mint In Flint On WKMF FLINT, MICHIGAN Fred A. Knorr, President Eldon Garner, Managing Director KNORR Broadcasting Corporation Page 56 • March 5, 1956 Broadcasting • Telecasting