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ARE YOU
HALF-COVERED
NEBRASKA'S OTHER BIG MARKET?
42-COUNTY LINCOLN-LAND AREA TELEPULSE
Share of Audience — September, 1955
KOLN-TV
••B"
"C"
"D"
MONDAY THRU FRIDAY:
1 :00 — 6:00 p.m. 6:00 — 11:00 p.m.
50
53
21 18
13
14
1 1 * 11*
SATURDAY:
1 :00 — 6:00 p.m. 6:00 — 11:00 p.m.
52 50
15 1 3
1 5 1 5
8 17
SUNDAY:
1 :00 — 6:00 p.m. 6:00 — 11:00 p.m.
34* 35
36 22
13 14
16* 23
*Does not broadcast for complete period and the share of audience is unadjusted for this situation.
^'TV-4,
WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO. BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA
Associated with WMBD RADIO — PEORIA, ILLINOIS
KOI„>-TV delivers Lincoln-Land — a 42 county area, 95.5% OF WHICH IS OUTSIDE THE GRADE "B" AREA OF OMAHA! This big. important market is as independent of Omaha as South Bend is of Fort Wayne . . . Hartford is of Providence ... or Syracuse is of Rochester.
Lincoln-Land has 200,000 families — 125M0 of them undu plicated bx any other TV station! The latest Telepulse shows the significance of this ''multiplication". It credits KOLN-TV with 138.1% more afternoon viewers than the next station, 194.4% more nighttime viewers!
Ask Avery-Knodel for full facts on KOLN-TV, the Official CBS-ABC Outlet for South Central Nebraska and Northern Kansas — "Nebraska's other big market".
CHANNEL 10 • 316,000 WATTS • 1000-FT. TOWER
KOLN-TV
COVERS LINCOLN-LAND — NEBRASKA'S OTHER BIG MARKET
Avery-Knodel. Inc., Exclusive National Representatives
Broadcasting • Telecasting
March 5, 1956 '-• Page 61