Broadcasting Telecasting (Jan-Mar 1956)

STATIONS WWPG Palm Beach, Fla., Makes Personnel Changes NUMEROUS personnel changes have taken place at WWPG Palm Beach, Fla., following change in ownership late last year from Palm Beach Broadcasting Corp. to Palm Beach Radio Corp. Robert L. Davis, formerly commercial manager, now is general manager; Marion Tappe, formerly traffic manager, now is promotion manager and woman's director; Rosalind Calking has succeeded Mrs. Tappe in traffic; Charles Bryan has moved from WEAT West Palm Beach to take over a nighttime disc jockey program; Al Cassidy, formerly of WMPS Memphis, Tenn., has become disc jockey-salesman; Bob Dolan, from Jerry DeJaco Agency, West Palm Beach, has become a salesman, and Peg Maceachron, from WIRK West Palm Beach, has been assigned to the woman's sales and service department. WISN-TV Gets Equipment INSTALLATION of new equipment providing extensive remote pictures has been completed at WISN-TV Milwaukee, according to I. E. Showerman, vice president and station manager. The equipment, two RCA microwave relay units and a Universal Zoomar lens, provides greatly improved pictures from nearby remote locations and enables pick-ups to be made from hitherto inaccessible and more distant sites, according to Mr. Showerman. WTVJ (TV) Color Plans Set WTVI (TV) Miami expects to have new color equipment installed and in operation by March 21, when the station begins its eighth year of telecasting, according to Mitchell Wolfson, station president. Mr. Wolfson said that 118 crates of RCA color tv equipment have been received. Included in the shipment were a complete studio color camera and a film and slide color chain, with all accessories necessary for transmitting. New Rate Card at WWJ RATE CARD No. 34 went into effect last week at WWJ Detroit. In the Monday through Saturday Class A category, one hour, one time costs $480; in Class B, $360, and in Class C, $240. KBTV (TV) Issues Rate Card KBTV (TV) Denver has issued a new rate card with increases in the station's Class A and Class B national charges. The Class A onehour, one-time rate has been raised from $600 to $650 and the Class B one-hour, one-time rate from $360 to $390. REPRESENTATIVE APPOINTMENTS WLBG Laurens, S. C, appoints Indie Sales Inc., N. Y., for national sales. WITI-TV Whitefish Bay, Wis., names The Branham Co., Chicago. Station slated to go on air in May. WNDU South Bend, Ind., U. of Notre Dame outlet, appoints Robert Meeker & Assoc. as national sales representative, effective March 1. Meeker Tv represents WNDU-TV. REPRESENTATIVE PEOPLE Robert Lethbridge, formerly account executive with DuMont Network and NBC Spot Sales, to sales staff of Weed Television Corp., Chicago. ROY NEELY, president, Schenuit Tire Co., Baltimore, signs to sponsor Tel-Raproduced Telesporfs Digest on WAAM (TV) that city. The weekly show began last Thursday. Looking on (I to r): seated, Ken Carter, WAAM general manager, and Edgar Spilman, Schenuit executive vice president; standing, Ben Kritt, Schenuit distributor in Baltimore,Murray Goldsborough, WAAM account executive; Harry Feldstein, Kuff & Feldstein advertising agency, and Armand Grant, WAAM sales manager. Herbert O. Weiss, N. Y. Daily News' local advertising department, to The Katz Agency. N. Y., as member of sales staff. Mrs. Idelle Grote, head media buyer, Allan Marin &Assoc, Chicago, to Chicago office of Edward Petry & Co. as tv traffic manager. REPRESENTATIVE SHORTS George P. Hollingbery Co., has moved Atlanta office to larger quarters at 400 Rhodes-Havertv Building, 134 Peachtree St. N.W., Atlanta 3, Ga. Telehone: Lamar 5710. Hil F. Best Co., am station representative, has enlarged Detroit headquarters in new offices on tenth floor of Park Ave. Bldg. STATION PEOPLE N. S. Tweel, station manager, WPLH Huntington, W. Va., appointed general manager of WTCR Ashland, Ky.-Huntington. "Cousin Johnny" Simpson to WTCR talent staff for daily broadcasts from new Huntington studios. Duane W. Ramsey, commercial manager, KMLW Marlin, Tex., appointed general manager, succeeding Hugh M. McBeath, to KAND Corsicana, Tex., as special assistant to manager. Richard C. Wright, commercial manager, WLEX-TV Cleveland, Ohio, appointed program-operations director of station. Perry J. Brown, sales staff, WTAO Boston, named sales manager. Daniel E. Martin, account executive, merchandising manager and sales service manager, WBBM Chicago, to WNDU South Bend, Ind., as sales manager. Bernie Gress appointed program director-sales manager, KGHM Brookfield, Mass. Walter B. Bruce, advertising and sales promotion manager, Grand Union stores, E. Paterson, N. J., named senior account executive and merchandising director, WABD (TV) New York. William E. Coyle, promotion-research director, The Washington (D. C.) Evening Star, to WRC AM FM TV Washington as director of promotion, advertising and public relations. Ralph A. Petti Jr., sales manager of KWBY Colorado Springs, Colo., promoted to sales manager and assistant to owner-operator John L. Buchanan. MR. COYLE Robert A. Rubins, formerly with Denver and Greeley, Colo., stations, to KVWO Cheyenne, Wyo., as assistant manager. Henry T. Wilcox, account executive, KPOA Honolulu, appointed local sales manager for MR. WILCOX MR. MUNDY KPOA and Inter-Island Network. Newscaster Edward Mundy named account executive, succeeding Mr. Wilcox. Page 62 * March 5, 1956 Broadcasting • Telecasting