Broadcasting Telecasting (Jan-Mar 1956)

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READ CRITICS' REACTION TO NEW YORK PREMIERE! "World-Telegram" Harriet Van Home "SHEENA BRINGS FRESH AIR TO TV — I don't know who will stand on the golden threshhold and receive this year's Emmy Awards, but I'd like to suggest right now that they strike off a special medal for Irish McCalla, little sister to Tarzan of the Apes. "If you have anything else booked for the next 25 weeks, cancel it." "News" — Ben Gross ". . . that new WPIX series, "Sheena. Queen of the Jungle", surely has got what it takes to draw an audience . . . should be as popular as ice cream at a toddler's birthday party. And in the event you missed the premiere, be informed that this Irish McCalla . . . portrays Sheena and can swing from a tree even more expertly than Tarzan himself. Also she has a pal, the cutest, smartest chimp you ever saw. "There's danger, romance, villainly, beautiful scenery and high adventure in the very depths of darkest Africa. So, if you're seeking escape from the cares of the office, the dishes to be washed or the children to be fed, here's your chance." "JournalAmerican" — Jack O'Brian "Sheena , starring a treetop-tall blonde jungle type named Irish McCalla, wasn't bad at all . . . Irish, or Sheena, is a leggy lassie of six feet or more with ample dimensions which seem to shrink into a not unattractive girlishness. "The first episode was diverting, well photographed, its problem broad and clear, with bad guy and girl circumvented in the end by resourceful Sheena." TOP RATINGS 'ROUND THE COUNTRY ♦ATLANTA: 17.3, 61.8% share; outrating combined com * FRESNO: 29.2, 73.7% share; drubbing combined competition by 60.2%. petition by 1 81 % ! *L0S ANGELES: 12.4, 28.4% share; tops in time period! *SAN DIEGO: 23.8, 53.8% share; highest rated children's *SAN FRANCISCO: 17.3, 45.4% share; first in time slot! vld,ilm in town! t BATON ROUGE: 22.8, 53.9% share; #1 in time period. f LUBBOCK: 19.3, 55.1% share; tops in time slot! ARB t Telepulse Want audience action? Join the safari to sales with SHEENA, QUEEN of the JUNGLE _ (S, X ! Some choice markets still available — N^. write, wire, call: ABC FILM SYNDICATION, INC.. 10 East 44 Street, New York 17, N. Y., OXford 7-5880 Broadcasting • Telecasting March 5, 1956 • Page 65