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"For me, Advertising Age has become 'must reading' above all else"
says: ANTHONY C. DE PIERRO
Vice President & Media Director Lennen & Newell, Inc.
"In my department we select certain media to accomplish a specific purpose. To conserve time, and as a short-cut to up-to-the-minute information and news in the advertising field, I have chosen ADVERTISING AGE for my exclusive at-home business reading. ADVERTISING AGE is factual, informative and for me, it has become 'must* reading above all else."
ANTHONY C. DE PIERRO
Mr. DePierro has more than 25 years of media experience under his belt. He cut his first teeth on media at Gotham Advertising Co., where he worked for 10 years. Successive bites of media experience came as media director at Paris & Peart for five years, at Buchanan Advertising Agency for five years, and at Geyer Advertising Inc. for four years.
In 1952, he came with Mr. Newell to Lennen & Newell, Inc. Today, Mr. DePierro heads a space-andtime department buying over $38,500,000 in advertising a year.
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Advertising Age is "must" reading for most of the decision-makers whose decisions affect you. To keep abreast of advertising news, trends and significant developments, the executives who influence media decisions as well as those who activate media decisions rely on AA every week.
At Lennen & Newell, for example, where $20 million was placed in broadcast billings last year*, 40 paid subscription copies of Advertising Age get a "going-over" by L. & N. executives each week. Further, among the top 36 agencies which placed $812,500,000 in radio-tv billings in 1955*, Ad Age averages over 75 copies per agency.
Add to this AA's similar penetration of advertising agencies with 8,448 subscriptions, its "must" readership by top executives in national advertising companies — its unmatched total readership of 120,000, based on 32,000 paid subscriptions — and you'll recognize in Advertising Age a most influential medium for swinging broadcast media decisions your way in 1956. * Broadcasting Telecasting 1955 Report
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March 5, 1956 • Page 83