Broadcasting Telecasting (Jan-Mar 1956)

NARTB Tv Board at its February meeting. In a letter to 500 firms, Edward H. Bronson, NARTB Tv Code director, said such an affiliation "could provide opportunity for distributors and producers to consult directly with the NARTB Tv Code Board regarding problems of adapting film product to conform with the code." He said complaints and comments about films could be submitted directly to the individual producers and distributors. The NARTB code group meets March 21-22 in New York and will study replies of film groups. It will report to the Tv Board in June. NARTB Reappoints Shafto G. RICHARD SHAFTO, WIS-TV Columbia, S. C, has been reappointed chairman of the NARTB Tv Code Review Board by President Harold E. Fellows and William B. Quarton, WMT-TV Cedar Rapids, Idaho, has been reappointed vice chairman. Their terms are for a two-year period. Each has served in the top posts for a year. Other code board members are Mrs. Hugh McClung, KHSL-TV Chico, Calif.; Richard A. Borel, WBNS-TV Columbus, Ohio, and Roger W. Clipp, WFIL-TV Philadelphia. CBS# Racies Heads News Group LARRY RACIES, CBS Newsfilm, has been elected president of Radio-Newsreel-Television Working Press Assn. in New York, succeeding Roy Edwards, Universal Newsreel. Lou Hutt of Paramount News was elected chairman of the board of governors, which includes ABC's Julian Anthony, NBC's George Jordan, Telenews' Nick Archer, Warner Pathe's Bob Donahue, Movietone News' Burt Reinhardt and Mr. Edwards. Other new officers elected: NBC News' David Klein and Santino Sozio; CBS News' Ruth Kopf, Warner Pathe's Arnold Lerner, Telenews' Richard Milbauer and Charles Campbell, freelance cameraman. Chicago Agenda Correction NAMES of speakers who will read two papers at the NARTB Engineering Conference in Chicago April 15-19 were misplaced through a typographical error in B»T, Feb. 27. The agenda opens with a paper on network color studio design, construction and operation, to be read by Chester A. Rackey and Donald Castle of NBC. Edward Tong of WDSU-TV New Orleans will follow with a paper on color lighting systems. MR. mm FLETCHER Fletcher Elected Chairman Of D. C. Area Radio Pioneers A WASHINGTON, D. C, chapter of Radio Pioneers was formed a fornight ago, with Frank U. Fletcher, member of the law firm of Spearman & Roberson, elected as chairman. The chapter is composed of members living in the District of Columbia, Maryland and Virginia. Alvin Q. Ehrlich, of Kal, Ehrlich and Merrick, Washington advertising agency, was named senior vice chairman. Other vice chairmen include John Elmer, WCBM Baltimore: C. T. Lucy, WRVA-AM-TV Richmond; Joseph E. Baudino, Westinghouse Broadcasting Co., and Andrew D. Ring, consulting engineer of Washington. Stanley Bell, of WRC-AM-FM-TV Washington, was elected treasurer. Radio Pioneers is composed of persons who have been associated with the industry for 20 years or more. Radio's Role in Media Team Stressed by CBS' Nesbitt RADIO'S "new ability to offer good opportunities for all types and sizes of business" was stressed by Frank W. Nesbitt, director of network sales development for CBS Radio, in a speech delivered before the Advertising Club of Columbus, Ohio, last Friday. This he said, "is the biggest, and I think best, news about our medium." Mr. Nesbitt said he had found "for most products the best medium is a combination of media carefully blended in the correct proportion," and "within this framework, radio is extremely important." "In 1956," he continued, "radio will be relied upon far more by the exceedingly wealthy big advertiser. And radio will play a far larger role in the plans of the advertiser with a smaller budget. Actually, as we get a better perspective on 1956, I wouldn't be surprised if we found that for the big advertiser, network radio had become the major extension of network television; and for the smaller advertiser, network — an old Cincinnati Habit: —listening to WCKY; 10 years of 24 hour a day music and news programming has created in Cincinnatians, the habit of tuning to WCKY for The Best in Music The Latest in News *21% of morning audience 22% of afternoon audience 21% of night time audience *Sept.-Oct. Pulse BUY WCKY had become the basic national medium. We already have come a long way in getting the proper media perspective to make this possible." Mr. Nesbitt traced the changes in network radio sales formats as well as programming, cited radio's continuing growth, and noted that "advertisers and agencies are discovering that at a cost of $10,000 a week they can be on the air five times a week and can reach over nine million different listeners in a week." As proof of renewed interest in network radio, he pointed to 1 3 new advertisers whom he said CBS Radio has signed this year, aside from additional purchases by existing sponsors. Mr. Nesbitt said there is a growing recognition that radio and tv are not "enemies." Rising costs of television, he asserted, have forced many tv sponsors to reduce their frequency drastically — but. he noted, in radio they still can get the frequency they need, at prices they can afford. NARTB to Cut Radio Board To 21 Directors Next Year EFFECTIVE next year the NARTB Radio Board will be reduced from 29 to 21 directors, assuming all four radio networks are members, under a by-laws change voted last week by the membership. Under the revision, the eight directors-at-large (two each for large, medium, small and fm stations) are eliminated. A membership vote on the change was directed by NARTB's joint board at the February meeting. Contrary to precedent, NARTB did not announce the vote on the by-laws change and turned down a request made by B*T for the figures. Considerable opposition to the revision had been voiced around the country. Revercomb Back at NARTB EVERETT E. REVERCOMB, who takes over the NARTB secretary-treasurer's office April as successor to retiring C. E. Arney Jr., joined the association Thursday as understudy to Mr. Arney, who leaves July 1. Mr. Arney has been with NARTB 16 years. Mr. Revercomb was named NARTB auditor in 1935, holding the post to 1943 when he entered naval service. On his return in 1946 he was named assistant treasurer, leaving in 1950. Recently he has been comptroller and assistant treasurer of National Assn. of Home Builders. Sportscasters Elect Dillon LEN DILLON, sports director, WFAS White Plains, N. Y., last week was elected president of the Sportscasters Assn. of New York, succeeding boxing announcer Don Dunphy. Other officers elected were Mel Allen, New York Yankees broadcaster, first vice president; Chris Schenkel, football and boxing sportscaster, second vice president, and Guy LeBow. free-lance sports announcer, treasurer. Frank Litsky, UP radio sports writer, was re-elected secretary. Morris Heads Okla. Assn. LEO R. MORRIS, KSWO Lawton, has been elected president of Oklahoma Broadcasters Assn., succeeding Frank Lane, KRMG Tulsa. Other officers are Gene Dodson, WKY Oklahoma City, vice president, and Bill Brubaker, KRHD Duncan, secretary-treasurer. Directors are Mr. Lane; Pat Murphy, KCRC Enid; T. M. Raburn Jr., KGYN Guymon; Mr. Dodson; Gus Brandborg, KVOO Tulsa; Mr. Brubaker; Winston Ward, KBEL Idabel; Mr. Morris, and Edward A. Ryan, KSIW Woodward. Page 88 • March 5, 1956 Broadcasting • Telecasting