Broadcasting Telecasting (Jan-Mar 1956)

Philco Markets New Low-Power Tv Package NEW low-power tv broadcasting "packages" — designed to meet the needs of an estimated 800 small communities where television has been unavailable because of the high cost of conventional equipment — were announced last week by Philco Corp.'s Government & Industrial Div. A Philco low-power "package" includes a transmitter, monitoring equipment, high-gain antenna and transmission line, and local program originating facilities for transmission of slides, films and local live shows. Even the studio building and tower can be included in the "package," according to James D. McLean, vice president of the Philco division. The final power amplifier, Mr. McLean said, provides 150 w peak visual power and 75 w aural power output to the transmission line. "Because most low-power television stations will want to pick up network programs from large, nearby cities, we also are offering highquality microwave relay equipment with the 'package'," he added. A definite price on the new Philco equipment has not yet been set, but the companv said that it will be "approximately one-fourth the cost of the conventional type television setup." Minnesota Mining Tape Sales Show Increase for Year 1955 MAGNETIC recording tape sales of Minnesota Mining & Mfg. Co., St. Paul, for 1955 exceeded those for the previous year despite "increasing" industry competition, the company reported in its annual financial statement released Wednesday. Reported were consolidated sales of $281,860,717 last year compared with $230,890,482 in 1954— an increase of $50,970,235 or 22%. Net income was placed (after taxes and dividends) at $34,323,370 as against $24,241,885 the previous year for a 41% boost. Before taxes net income was $69,899,370. Actual tape sales to radio-tv stations, recording and film companies and schools and churches were not revealed but were believed to be in excess of $4 million. Conservative MANUFACTURING "But, papa— KRIZ Phoenix say no smoke-um pipe— smoke-um R. G. Dun cigars!" I I I t i 4 i I I t i t i t I I I < 4 JOIN the smart music stations— USE EXAMINING Philco's low-power tv broadcasting equipment are S. C. Spielman (I), director of electronic engineering, and James D. McLean, vice president of the company's Government & Industrial Div. estimates place the overall industry tape sales figure at approximately $8.1 million for 1955 against $7.2 million for 1954. Minnesota Mining accounts for over 50% of the industry total, according to best estimates. Hallicrafters Stockholders • rove Sale To Penn-Texas 1 his service pays its way every day in better programming, more spots without doubling— The best of current and standard hit tunes are recorded new each month by outstanding talent on pure vinylite 12" 33^ RPM discs. OUTRIGHT BUYNO CONTRACT Send for One Month Trial 20 TUNES for ONLY J8.50 STAN DAR D RADIO TRANSCRIPTION SERVICES, INC. 360 N. Michigon Ave., Chicago 1 , III. Appi WILLIAM J. HALLIGAN. president and board chairman, and other officers of Hallicrafters Co. will continue in office, it was reported last week as stockholders approved the sale of the electronic firm's assets to Penn-Texas Corp. Under terms of the $6.3 million purchase. Hallicrafters will become a subsidiary of PennTexas and operate as a separate entity, broadening Penn-Texas Corp.'s electronic activities [B*T, Dec. 19. Nov. 28, 1955]. Hallicrafters makes electronic military equipment, shortwave receivers and tv-radio sets. Among Hallicrafters' stockholders, 81.7% owning 825,000 outstanding shares voted for the proposed sale, and 0.7% (with 5,925 shares) voted against it. Its stockholders will receive one share of common stock in Penn-Texas for each two and a half of their present stock. Penn-Texas stockholders will vote on the acquisition March 12. Color Features Boston Show COLOR TV is scheduled as the star of an electrical appliance show. "Magic Living," being sponsored by The Boston Post and taking place March 8-11 at the First Corps Cadet Armory in that city. Manufacturers of color television sets have been invited to display their products, according to Mark Finley, the Post's promotion manager, and a special cable has been placed from WBZTV Boston's transmitter to the armory so that the station can telecast color films of from 15 to 30 minutes in length every hour, from 1 p.m. to 10 p.m., throughout the show. In addition, network color programs such as Howdy Doody, Matinee Theatre, and NBC's showing of the "Richard III" movie will be seen. Broadcasting • Telecasting one will get you three Starting with the May Jfi issues of Standard Rate's M Spot Radio and Spot TV M books, and every month ^ thereafter, you'll get 3-way eye-traffic for your Service-Ads — * because — (D — the map of your market, and (2) statistics on your market, will be right where they belong-in SRDSwith (3) your regular listing of rates and data. This gives you a great new opportunity to take advantage of the tripled eye-traffic with your Service-Ads in appropri ( ate positions near your market data and near ^ — your listing. Standard Rate & Data Service, Inc. March 5, 1956 Page 89