Broadcasting Telecasting (Jan-Mar 1956)

B*T TELES¥A¥US A monthly situation report on present and planned tv stations and television network shows MARCH 1956 Total U. S. Stations on Air: 465 (Commerical: 446; Educational: 19) Total Cities With Tv Stations: 297 Total Tv Homes: 32,000,000 (U. S. Census Bureau, June 1955) HOW TO READ THIS LISTING Each station or grantee is listed in the city where lieensed. Triangle (►): station on air with regular programming. Date of grant is shown for permittees, followed by planned starting date. Channel number is in parentheses, followed by national network affiliations and sales representatives, estimated sets in coverage area and station's highest one-time hourly rate. Set figures are provided by stations. Queries on set figures should be directed to stations. Asterisk (*): non-commercial outlet. Dagger (t): not interconnected. Data on station color equipment: N, equipped for network color; LS, local color slides; LF, local color film; LL, local live color. ALABAMA ANDALUSIAf — WAIQ (*2) 3/9/55-Unknown BIRMINGHAM— ► WABT (13) NBC, ABC; Blair; 366,400; N; $800 ► WBIQ (M0) ► WBRC-TV (6) CBS; Katz; 366,400; N; $800 WJLN-TV (48) 12/10/52-Unknown DECATURf— ► WMSL-TV (23) CBS, NBC; McGillvra; 31,200; $150 DOTHAN— ► WTVY (9) CBS, ABC; Young; 36,200; $150 MOBILE— ► WALA-TV (10) NBC, ABC; Headley-Reed; 142,000; N; $450 ► WKRG-TV (5) CBS; Avery-Knodel; 187,000; N; $400 MONTGOMERY— ► WCOV-TV (20) CBS, ABC; Raymer; 76,550; N; $200 ► WSFA-TV (12) NBC; Katz; 116,500; N; $350 MUNFORDf— ► WTIQ (»7) SELMAf — WSLA (8) 2/24/54-Unknown ARIZONA MESA (PHOENIX)— ► KVAR (12) NBC; Raymer; 141.480; N; $450 PHOENIX— ► KOOL-TV (10) CBS; Hollingbery; 175.000; N; $500 ► KPHO-TV (5) Katz; 141,480; N; $450 ► KTVK (3) ABC; Weed; 165,000; N, LF, LS; $400 TUCSON— ► KOPO-TV (13) CBS; Hollingbery; 53,200; $300 ► KVOA-TV (4) ABC, NBC, Branham; 52,500; $300 KDWI-TV (9) 4/19/55-Unknown YUMAf— ► KIVA (11) CBS, NBC; Raymer; 27,103: $200 WratherAlvarez Bcstg. Inc. (13) 1/25/56-Un known ARKANSAS EL DORADOf— ► KRBB (10) NBC; Pearson; 40,000; $200 FORT SMITH— ► KFSA-TV (22) NBC. ABC, CBS; Pearson; 36, 604; $150 KNAC-TV (5) Rambeau; 6/3/54-Unknown HOT SPRINGS— Video Independent Theatres (9) 2/16/56— Unknown JONESBOROf— KBTM-TV (8) 1/12/55-Unknown LITTLE ROCK— ► KARK-TV (4) NBC; Petry; 136,083; N; $400 ► KATV (7) (See Pine Bluff) Broadcasting • Telecasting 2,345,052; N, LS, LF, LL; N, LF, LS ► KTHV (11) CBS, ABC; Branham; 136,083; N; $400 PINE BLUFF— ► KATV (7) CBS, ABC; Avery-Knodel; 118,694; N; $450 TEXARKANA— ► KCMC-TV (6) See Texarkana. Tex. CALIFORNIA BAKERSFIELD— ► KBAK-TV (29) ABC; Weed; 97,000; $275 ► KERO-TV (10) NBC, CBS, Hollingbery; 200,000; N; $500 BERKELEY (SAN FRANCISCO)— ► KQED i*9) CHICO— ► KHSL-TV (12) CBS, ABC, NBC; Avery Knodel; 65,255; $250 CORONAf — KCOA (52), 9/16/53-Unknown EUREKA— ► KIEM-TV (3) CBS, ABC, NBC; Hoag-Blair; 27,000; $200 FRESNO— ► KJEO (47) CBS, ABC; Branham; 173,000; N, LL; $500 ► KMJ-TV (24) NBC; Raymer; 170,000; N, LF, LS; $500 KFRE-TV (12) CBS; Blair; 1/12/56-June KB ID-TV (53) See foutnou LOS ANGELES— ►KABC-TV (7) ABC; Petry; 2.345,052; $1,750 ► KCOP (13) Weed; 2,345,052; $1,250 ► KHJ-TV (9) H-R; 2,345,052; N; $1,200 ► KNXT (2) CBS; CBS Spot Sis.; 2.345.052; N, LS, LF, LL; $2,700 ► KRCA (4) NBC, NBC Spot Sis. LS, LF. LL; $3,600 ► KTLA (5) Raymer; 2.345,052; N $1,500 ► KTTV (11) Blair; 2,345,052; $1,750 KBIC-TV (22) 2/10/52-Unknown MODESTOf— KTRB-TV (14) 2/17/54-Unknown SACRAMENTO— ► KBET-TV (10) CBS; H-R: 397.600 $600 ► KCCC-TV (40) ABC; Weed; 165,000; $400 ► KCRA-TV (3) NBC; Petry; 356.840; N. LF, LS $650 SALINAS (MONTEREY)— ► KSBW-TV (8) CBS, ABC, NBC; H-R; 110,879 $350 SAN DIEGO— ► KFMB-TV (8) CBS, ABC; Petry; 407,092; N $900 ► KFSD-TV (10) NBC, ABC; Katz; 407,092; N $800 SAN FRANCISCO— ► KGO-TV (7) ABC; Petry; 1,179,400; $1,350 ► KPIX-TV (5) CBS: Katz; 1,179.400; N, LS; $1,500 ► KRON-TV (4) NBC; Free & Peters; 1,179.400; N, LS. LF, LL; $1,500 ► KSAN-TV (32) Stars National; 325,000; $225 KBAY-TV (20) 3/11/53-Unknown (granted STA 9/15/54) SAN JOSEf— ► KNTV (11) Boiling; 548,159; $350 SAN LUIS OBISPO— ► KVEC-TV (6) ABC, CBS; Grant; 100,418; $200 SANTA BARBARA— ► KEYT (3) ABC, CBS, NBC: Hollingbery: 227, 918; $450 STOCKTONf— ► KOVR (13) Blair; 1,165,825; $700 ► KTVU (36) TULARE (FRESNO)— ► KWG (27) 150,000; $325 VISALIAf— KAKI (43) 10/6/54-Unknown COLORADO COLORADO SPRINGS— ► KKTV (11) CBS, ABC; Boiling; 61,701; $200 ► KRDO-TV (13) NBC; Pearson; 44,000; $125 DENVER— ► KBTV (9) ABC; Free & Peters; 356.380; $600 ► KLZ-TV (7) CBS; Katz; 356,380; N; $650 ► KOA-TV (4) NBC; NBC Spot Sis.; 356,380; N; $650 ► KTVR (2) Hoag-Blair; 356,380; N; $350 ► KRMA-TV (*6) SAVE this monthly Telestatus section which is perforated for your convenience. Additional copies are available. Write Readers Service Dept., Broadcasting • Telecasting, 1735 DeSales St., N. W., Washington 6, D. C. GRAND JUNCTIONf— ► KFXJ-TV (5) NBC, CBS. ABC; Holman; 16,873; $120 MONTROSE — Western Slope Broadcasting Co. (10) 2/23/56 Unknown PUEBLO— ► KCSJ-TV (5) NBC; Pearson; 53,450; $150 CONNECTICUT BRIDGEPORT— ► WICC-TV (43) ABC; Young; 72,340; $200 WCTB (*71) 1/29/53-Unknown HARTFORD— ► WGTH-TV (18) CBS; H-R; 351,000; $500 WCHF (»24) 1/29/53-Unknown Travelers Bcstg. Service Corp. (3) Initial Decision 5/31/55 NEW BRITAIN— ► WKNB-TV (30) NBC; Boiling; 337,536; N; $500 NEW HAVENf — ► WNHC-TV (8) ABC, CBS; Katz; 948,702; N, LF, LS; $800 WELI-TV (59) H-R; 6/24/53-Unknown NEW LONDONf — WNLC-TV (26) 12/31/52-Unknown NORWICHf— WCNE ('63) 1/29/53-Unknown STAMFORDf— WSTF (27) 5/27/53-Unknown WATERBURY— ► WATR-TV (53) ABC; Stuart; 215,400; $200 DELAWARE WILMINGTON— ► WPFH (12) NBC; Meeker; 2.051.000; N. LS, LF; $1,000 DISTRICT OF COLUMBIA WASHINGTON— ► WMAL-TV (7) ABC; Katz; 600.000; $750 ► WRC-TV (4) NBC; NBC Spot Sis.; 754,000; N; $1,250 ► WTOP-TV (9) CBS; CBS Spot Sis.; 704,500; N, LS; $1,500 ► WTTG (5) Ravmer; 700,000; $600 WETV (20) 10/21/54-Unknown WOOK-TV (14) 2/24/54-Unknown FLORIDA DAYTONA BEACHf— WESH-TV (2) McGillvra; 7/8/54-4/1/56 FORT LAUDERDALE— ► WITV (17) ABC; Forioe; 273,200; (also Miami); $400 FORT MYERSf — ► WINK-TV (11) CBS, ABC; McGillvra; 17,110; $150 FORT PIERCEf — WTVI (19) 4/19/55-Unknown JACKSONVILLE— ► WJHP-TV (36) ABC, NBC; Perry; 98,896; N; $200 ► WMBR-TV (4) CBS, ABC; CBS Spot Sis.; 343,428; N; $700 WOBS-TV (30) Stars National; 8/12/53-Unknown Jacksonville Bcstg. Corp. (12) Initial Decision 4/4/55 MIAMI— ► WGBS-TV (23) NBC; Katz; 302,000; N; $500 ► WTHS-TV <»2> 290,000; ► WTVJ (4) CBS, ABC; Free & Peters; 353,250; N, LL. LF. LS; $1,000 ► WITV (17) See Fort Lauderdale WMFL (33) 12/9/53-Unknown WCKT (7) 1/19/56-Unknown MIAMI BEACHf— WKAT Inc. (10) Initial Decision 3/30/55 ORLANDO— ► WDBO-TV (6) CBS, ABC, NBC; Hoag-Blair; 160.000; N; $250 WORZ Inc. (9) Initial Decision 8/10/55 WEAL-TV (18) 9/21/55-Unknown PANAMA CITY— ► WJDM (7) ABC, CBS. NBC: Hollingbery; 30.100; $150 PENSACOLA— ► WEAR-TV (3) ABC, CBS; Hollingbery; 145,500; N; $300 WPFA-TV (15) See Footnote ST. PETERSBURGf — ► WSUN-TV (38) ABC; Venard; 207,575; $400 TAMPA— ► WFLA-TV (8) NBC; Blair: 319,542; N, LF, LS; $500 ► WTVT (13) CBS; Avery-Knodel; 301,900; N, LF. LS; $500 WEST PALM BEACH— ► WEAT-TV (12) ABC; H-R; 301,875; $200 ► WIRK-TV (21) Cooke: 48,000; $150 ► WJNO-TV (5) NBC, CBS; Venard; 301,875; $250 March 5, 1956 • Page 91 I