Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

KSTP Radio and Television offer FREE supermarket merchandising to food advertisers! • BARGAIN BARS • SPECIAL DISPLAYS STORE CALLS S » COMPLETE REPORTS J L ( MJOQUIRTERS F0« It's NEW and EXCLUSIVE in the Northwest! KSTP Feature Foods Merchandising is now at work for food advertisers in the important Northwest market! In 200 high-volume supermarkets, the full-time KSTP Feature Foods staff handles continuing promotions for products which qualify for this service. During each 13-week period there are 50 days of "Bargain Bar" promotions where samples, coupons and special literature may be distributed; 75 special oneweek displays in key food outlets; 200 merchandising calls and store checks, and, twice during each period, a complete report on all merchandising activities is issued to each advertiser. Regular program or announcement schedules on KSTP Radio and Television qualify an advertiser for KSTP FEATURE FOODS MERCHANDISING. There are no premium prices, gimmicks or special programs to buy. The cooperating chain and independent supermarkets are concentrated in the Twin City metropolitan area which, in 1955, accounted for more than $326,000,000 in food sales . . . approximately half of all food sales in the state. Your nearest Edward Petry office or a KSTP representative can give you complete details on this exceptional merchandising service. Why not give them a call today? TELEVISION MINNEAPOLIS • ST. PAUL Basic NBC Affiliate EDWARD PETRY & CO., INC. • NATIONAL REPRESENTATIVES