Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001188
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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It's happening fast . . . ™ Mmneapons-st paun afte Station "B" down 11% a.m. down 19% afternoons down 15% afternoons Station "D" down 37% a.m. down 26% afternoons Just 2 weeks of Mid-Continent programming have increased WDGY's daytime audience 133%! Meanwhile, only one of the other principal stations showed any increase at all — and the other 3 went down, down, down ! In the process, WDGY has already passed one of the Twin Cities' 50,000 watt networkers. That's how fast listening habits are changing in Minneapolis-St. Paul, as a result of two weeks of Mid * All data based on Hooper, February 1956, 7 a.m.6 p.m. Mon.-Sat. Continent ideas, music, and news. Add to this momentum WDGY's big, big, 50,000 watt coverage plus an almost perfect-circle daytime signal . . . and you can see why in MinneapolisSt. Paul ... the exciting buy is WDGY. Talk to Avery-Knodel, or WDGY General Manager Stephen Labunski. WDGY Minneapolis-St. Paul 50,000 watts -CONTINENT BROADCASTING COMPANY President: Todd Stars WDGY, Minneapolis-St. Paul Represented by Avery-Knodel, Inc. KOWH, Omaha Represented by H-R Reps, Inc. WHB, Kansas City Represented by John Blair & Co. WTIX, New Orleans Represented by Adam J. Young, Jr. Page 6 • March 12, 1956 Broadcasting • Telecasting