Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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Iff Baltimore is r There are now nearly one and a half million people in the Baltimore metropolitan area. But they're still concentrated in a small geographical area. That's why you don't need great power in a radio station to reach them. That's why you don't have to pay high rates to reach them. W-I-T-H covers this market thoroughly — at low, low rates. W-I-T-H delivers more listeners-per-dollar than any other advertising medium in Baltimore. Get the whole story from your Forjoe man ! In Baltimore buy Tom Tinsley, President R. C. Embry, Vice President Broadcasting • Telecasting March 12, 1956 • Page 37