Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001220
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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in plumb center Go along the Ohio River in our Upper Ohio Valley, and you'll see the biggest industrial boom in today's America. Dozens of multi-million dollar factories expand across the landscape . . . National Steel, Wheeling Steel, Olin Mathieson Aluminum, Ohio Ferro-Alloy and many other industrial giants who have nearly half a billion earmarked for growth in the next three years! We're "plumb center" in the middle of this vast Steubenville-Wheeling phenomenonsurrounded by 11 busy counties where annual income now approaches a full billion dollars! In six of them, though, you'll find nearly two-thirds of the area's retail sales, almost two-thirds of its total buying power, and 58% of its TV homes! These are the same six super-counties where ( says Telepulse ) WSTV-TV dominates viewing habits by an impressive margin. No other station wins such consistent shares-of-audience. You cant heat facts! ( 1 ) The Steubenville-Wheeling market is an industrial bonanza. (2) Six of its 11 counties are more important because more people there earn more, spend more. ( 3 ) The same families also spend more time watching WSTV-TV. (4) It's easy to put yourself in "plumb center" of all this prosperity. Just call Avery-Knodel TV. CBS-ABC AFFILIATE IN PLUMB CENTER OF INDUSTRIAL STEUBENVILLE-WHEELING Page 38 • March 12, 1956 Broadcasting • Telecasting