Broadcasting Telecasting (Jan-Mar 1956)

Towne Talk Co., L. A., using more than 500 radio spots on Southern California stations during March for Towne Pride icings. Summer plans call for ice cream toppings promotion through Mottl & Siteman Adv. Agency, L. A. Collier's Magazine buying four-day radio spot campaign for news stand sales promotion in New York, Detroit, San Francisco and Chicago, starting March 14. Agency is Grey Adv., N. Y. Baltimore Liquors Inc., Baltimore, Md., signed to sponsor 1956 Brooklyn Dodgers' baseball games over WSID and WITH, both Baltimore, for Melody Club wine. Agency is Applestein, Levinstein & Golnick, Baltimore. NETWORK BUSINESS Kraft Foods Co., Chicago, will extend schedule of five daily newscasts on MBS from five to six days, adding Saturday. Company has shelved plan to buy other radio time after hearing presentations from four networks. Agency: Needham, Louis & Brorby, Chicago. Pharmaceuticals Inc. (Geritol), Newark, N. J., will sponsor Guy Lombardo Diamond Jubilee program on CBS-TV show, scheduled to start March 20 as replacement of Meet Millie, situation comedy it now sponsors on Tuesdays, 99:30 p.m. EST. Agency is Edward Kletter Assoc., N. Y. Procter & Gamble Co., Cincinnati, replacing its two daytime CBS-TV programs, Love Story (Mon.-Fri., 1:30-2 p.m. EST), and On Your Account (Mon.-Fri., 4:30-5 p.m. EST), with serials, As the Earth Turns and World Within, respectively, effective April 2. Agency for P&G is Benton & Bowles, N. Y. American Chicle Co., Long Island City, N. Y., is new alternate week sponsor of 30 minutes of ABC-TV's Saturday Ozark Jubilee. Chicle's sponsorship, in behalf of Beeman's Pepsin, Dentyne and Chiclets chewing gum, alternates with American Home Products and local sponsorships placed on co-op basis. Agency for American Chicle is Ted Bates & Co., N. Y. Bayuk Cigars Inc., Phila. (Phillies and Webster cigars), through Al Paul Lefton Co., Phila., sponsor Meet the Champions — interviews of prominent sports figures by Jack Lescoulie — on limited NBC-TV eastern regional network, Fridays, 10:45 p.m. EST, or immediately following fight telecasts. Keyes Fibre Sales Co. (molded paper and plastic products), N. Y., and Waterville, Me., launching campaign it claims "heaviest promotion by a paper plate manufacturer" May 14Sept. 3 for Royal Chi-Net "Throw-Away" plates, and supported by 13-week participating sponsorship of Marjorie Mills Hour, woman's radio show on New England Regional Network. Agency is Charles W. Hoyt Co., N. Y. Armour & Co. (Dial soap), Chicago, renews for 52 weeks alternate sponsorship of George Gobel Show on NBC-TV, Sat., 10-10:30 p.m. (EST), effective this fall. Agency: Foote, Cone & Belding, Chicago. A&A SHORTS RCA dealers will receive spot radio-tv scripts as part of RCA Tube Div.'s new advertising and merchandising program for RCA batteries. National Retail Hardware Assn. is shipping Hardware Week promotion kits to 23,000 independent retail hardware stores. Kits contain recording of four singing commercials and are part of special radio-tv portfolio which includes other radio-tv material and complete instructions on its use. Agency is Bozell & Jacobs Inc., Indianapolis. SCUDDER FOOD PRODUCTS Inc., Los Angeles, will begin a spot saturation campaign March 14 on 11 Los Angeles and San Diego stations for its Laura Scudder potato chips, with KNX Los Angeles carrying a major portion. Completing arrangements are (I to r), Edward F. Baltz, Mottl & Siteman agency, Los Angeles; Colburn Hull, Scudder sales manager, and George Stellman, KNX account executive. AGENCY APPOINTMENTS John Andre (drug and cosmetic products), New York, names Product Services, N. Y., to handle tv advertising for new product to be introduced this month. M. Goldseker, realtor. Baltimore, Md., appoints Applestein, Levinstein and Golnick Adv. Inc., Baltimore. Radio will be used. Church Point Wholesale Grocery Co., Church Point, La., appoints Aubrey Williams Adv. Inc., New Orleans, for T & T Wines. Walter J. Klein Co., Charlotte, N. C, announces acquisition of following clients: Political campaign of Senator Ralph Scott, Burlington, N. C; Charlotte Society of Optometrists, Charlotte; Terry Co., Asheville, N. C; J. I. Case Farm Equipment Co., Charlotte; Va. Plastics & Chemical Co., Roanoke, Va., Nationwide Insurance Co. (regional tv only), and United Dairies. Gastonia. N. C, Kannapolis, N. C, Statesville. N. C, and Shelby, N. C. A. C. Liepe Pharmacy Inc. (pharmaceutical products), Milwaukee, Wis., appoints Walker B. Sheriff Inc., Chicago. Rosarita Mexican Foods, Phoenix, Ariz., appoints Goebel Co. Inc., same city, to handle national and regional advertising and merchandising for canned and frozen food lines. Mennen Co., Morristown, N. J., appoints Grey Adv., N. Y., to handle Hair Creme, effective April 1. Agency already services Mennen's baby products, Quinsana and Skin Magic. Flotill Products Inc. (fruit and vegetable packers and canners), Stockton, Calif., appoints The Biow Co., N. Y. Also retained: L. G. Maison Medical Agency, Chicago, to handle medical copy for Tasti-Diet foods. Former Flotill agency was Roy S. Durstine, Inc., S. F. Freihofer Baking Co., Phila., names Gray & Rogers, Phila. Allen Solly & Co. Ltd. (knitwear for men), London & N. Y., names Victor A. Bennett Co., N. Y. RCA Custom Records Division, Camden, N. J., appoints Grey Adv., N. Y., effective immediately. Grey already services RCA Victor Records, NBC Radio and NBC-TV. A&A PEOPLE Carroll P. Newton, BBDO vice president, account supervisor and plans board member, and J. G. Motheral, vice president in charge of S. F. office, elected directors of agency. Arthur C. Ram merman, copy group head, BBDO, N. Y., elected vice president. Richard L. Demmerle, formerly a consultant with Booz, Allen & Hamilton to BBDO, N. Y., as account executive on E. I. DuPont de Nemours & Co. Jean C. Harris, former publicity director, Living for Young Homemakers magazine, Street & Smith. N. Y., to BBDO public relations department. Henry A. Haines, vice president and head fiscal officer, Compton Adv., N. Y., elected to board of directors. Raymond C. Strieker, formerly vice president at Ruthrauff & Ryan Inc., Chicago, and member of agency for 18 years, to Maxon Inc., same city, as vice president and account executive. Robert O. Archer, vice president of Ruthrauff & Ryan Inc., Chicago, to Dancer-FitzgeraldSample Inc., same city, in similar capacity. James C. Windham, vice president and controller of Schenley Industries Inc., New York, elected president of Blatz Brewing Co., Milwaukee, Schenley subsidiary. Frank C. Verbesr, president and board chairman since 1946, continues as chairman. James S. Morgenthal, Gordon Best Co., Chicago, and formerly with Grey Adv., N. Y., for 18 years, to Bresnick Co., Boston agency, as vice president and account supervisor. George T. Sweetser, former publisher and currently member of executive staff, N. W. Ayer & Son, N. Y., elected vice president of agency. H. Edward Lehman, media director, Maxon Inc., N. Y., to Victor A. Bennett Co., N. Y.. as media director. He will also serve on agency's plans board. John F. Van Deusen Jr., formerly with Grove Labs, St. Louis, and Cunningham & Walsh. N. Y., to The Biow Co., N. Y., as account executive. Howard Gossage, account executive, Brisacher. Wheeler & Staff, S. F. agency, named director of tv production. Paul J. Caravatt Jr., account executive, The Biow Co., to Ogilvy, Benson & Mather Inc., N. Y., in similar capacity. Channing M. Hadlock, formerly radio-tv account executive, Quality Bakers of America, N. Y., appointed director of radio and television. Rose Martin agency, N. Y. Arthur R. Penfield, assistant to director for outdoor-newspaper-magazine advertising, Theo. Hamm Brewing Co., St. Paul, Minn., named director of point-of-purchase advertising. Vince J. Lonergan, assistant to radio-tv director, appointed director of media. Jim Spear, program director, WTAP (TV) Parkersburg, W. Va., appointed television production manager, Alvin Epstein Adv., Washington. Marshall Hawks, formerly operator of own Baltimore agency, to Baltimore office of W. B. Doner Adv. Agency, Detroit. Peg Harris, media department, Guild, Bascom & Bonfigli Inc., S. F. agency, named a media director. William Weber, art director, Lennen & Newell, N. Y., re-joined Kenyon & Eckhardt, N. Y., as art supervisor. Walter E. Grandberg, former member of art department, Norman, Craig & Kummel, N. Y., to K. & E., N. Y., in similar capacity. Broadcasting • Telecasting March 12, 1956 • Page 41