Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001227
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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How to Raise a Rating (legitimately) Ans. Put your program on WMT-TV. Here's what we mean: Of the top fifteen once-a-week shows in WMT-TV's 25-county area (all of which, by the way, were on WMT-TV), fourteen of them had higher ratings on WMT-TV than they did nationally. Program Average Rating WMT-TV Nationally Program Cedar Rapids 25-County Area $64,000 Question 57.0 49.0 51.9 1 Love Lucy 53.3 43.9 39.1 Ed Sullivan 51.4 43.0 40.0 I've Got a Secret 48.8 39.9 27.3 Person to Person 46.0 39.0 22.4 Godfrey and His Friends What's My Line 40.6 38.3 21.2 42.2 37.9 23.2 Lineup 41.2 37.7 21.5 Millionaire 45.5 36.7 19.7 Ford Theatre 48.0 36.5 23.9 You'll Never Get Rich 44.8 36.5 20.5 Private Secretary, Jack Benny 41.2 35.9 26.5* Honeymooners 39.0 35.5 30.1 Meet Millie 43.0 35.5 19.0 Playhouse of Stars 44.3 35.5 22.3 *Benny only Cedar Rapids and area ratings, Nov. 9-22, 1955; national ratings, Nov. 1-7, 1955; Pulse. WMT-TV Mail Address: Cedar Rapids CBC Channel 2 Maximum Power National Representatives: The Katz Agency March 12, 1956 • Page 45