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You Might Go 2395 MPH in a Speedboat*
BUT
• • •
6-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA— MARCH, 1955 SHARE OF AUDIENCE MONDAY— FRIDAY
STATIONS
6 a.m. 12 noon
12 noon 6 p.m.
6 p.m. midnight
35% 1
WKZO
41%
37%
B
18
17
16
C
10
12
11
D
10
9
7
E~
8
7
8
OTHERS
14
18
24
Sets-ln-Use
20.1%
20.2%
17.5%
NOTE: Battle Creek's home county (Calhoun) was included in this Pulse sampling, and provided 30% of all interviews. The other five counties: Allegan, Barry, Kalamazoo, St. Joseph and Van Buren.
YOU NEED WKZO RADIO TO SET RECORDS IN
KALAMAZOO-BATTLE CREEK
AND GREATER WESTERN MICHIGAN!
WKZO — CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan — is one of those very few radio stations that have overwhelming audience preference in its area.
Its use is really essential, as shown by the Pulse figures, left. They credit WKZO with more than TWICE as many listeners as the next station, morning, afternoon and night! WKZO actually leads in all 72 quarter hours measured.
Avery-Knodel has the whole story.
TV -*„
V
WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLM-TV — LINCOLN, NEBRASKA
Associated with V-'MBD RADIO — PEORIA, ILLINOIS
CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan
Avery-Knodel, Inc., Exclusive National Representatives
*Donald Malcolm Campbell set this world's record at Boulder City, Nevada, in November, 1955
Broadcasting • Telecasting
March 12, 1956 • Page 51