Broadcasting Telecasting (Jan-Mar 1956)

York., 509A; Berlant-Concertone, Audio Div. of American Electronics, Los Angeles, 516; Billboard, New York, 534; Blaw-Knox Co., Pittsburgh, 546; Conrac Inc., Glendora, Calif., 561; Dage Television Div., Thompson Products, Michigan City, Ind., 609 A; Dresser-Ideco Co., Columbus, Ohio, 604; General Precision Lab., Pleasantville, N. Y., 553; Harry S. Goodman Prod., New York, 556A; Gray Research & Development Co., Manchester, Conn., 521A; Harwald Co., Evanston, 111., 603; Hollywood Television Service, N. Hollywood, 550A; Hughey & Phillips, Burbank, Calif., 549; Keystone Broadcasting System, Chicago, 546A; LangWorth Feature Programs, New York, 556; MCA-TV Ltd., Beverly Hills, Calif., 504A; National Telefilm Assoc., New York, 504; Nems-Clarke, Silver Spring, Md., 542A; Phelps Dodge Copper Products Corp., New York, 539A; Photo-Video Labs., Little Falls, N. L, 545; Prodelin Inc., Kearney, N. J., 609; RCA Broadcast Marketing Div., Camden, N. L, 602A; RCA Recorded Program Services, New York, 600; Radio-Television Daily, 658A; Paul Schafer Custom Engineering, Burbank, Calif., 521; Screen Gems, New York, 519A; SESAC, New York, 528A; Stainless Inc., North Wales, Pa., 539; Standard Radio Transcription Services, Chicago, 612A; Sterling Television Co., New York, 560A; TelePrompTer Corp., New York, 512; Television Programs of America, 515A; U. M. & M., New York, 532A; United Press Assn., New York, 509; Unity Television Corp., New York, 542A; World Broadcasting System, New York, 512A, and Ziv Television Programs, New York, 500. Radio-Tv Weathercasts Subject of Conference TIPS on radio-tv weather forecasting were presented at a conference and workshop sponsored jointly by the American Meteorological Society and NARTB March 3-4 at Hartford, Conn. Top speakers at the session included Jim Fidler, WLW Cincinnati; Paul W. Morency, WTIC Hartford and Clint Youle, NBC. Chicago. Dr. Thomas F. Malone, director of The Travelers Weather Service on WTIC Hartford, who was program chairman, presided. One morning was devoted to radio and the afternoon to tv weather forecasting. Sample forecasts on film and tape were viewed and listened to the following day by "jury panels" which offered suggestions and criticisms. Mr. Fidler told how the Crosley Broadcasting Corp., in addition to putting a radar picture of approaching storms on home television sets, expects to use on weather programs this spring direct reports from an aerial scout. Radio management's viewpoint was given by Mr. Morency, who noted that radio is still dominant in weather reporting and that its immediacy provides the most useful way for the weatherman to get his information across. Mr. Morency's suggestions for improving radio weather forecasting included: more information on local weather conditions; more professionalism in forecasting to give an "air of authenticity"; freeing radio weather reporting from gimmicks; simplifying of weather terminology and labeling source and time of the forecast. Mr. Youle said radio-tv weather reporting should be informative and interesting, while providing a living for the forecaster. He said the forecaster should point out any uncertainty or deviation in weather conditions and if a forecast turns out "sour," the weather reporter should tell why. Dr. F. W. Reichelderfer, chief of the U. S. Weather Bureau spoke at a luncheon outlining the bureau's work. Broadcasting • Telecasting NCAA FOOTBALL GOES TO NBC-TV ACQUISITION by NBC of national television rights to college football games next fall was announced jointly last week by Howard Grubbs, chairman of the 1956 National Collegiate Athletic Assn. tv committee and Thomas A. McAvity, vice president in charge of NBCTV. Price of the television rights, not divulged, was reported to be slightly less than $1.5 million. Under its agreement with NCAA, NBC gains the rights to nationwide telecasts on eight dates, seven of them Saturdays and the other Thanksgiving Day. Under NCAA's 1956 plan, regional telecasting will prevail on five other Saturdays, and the rights for these games will be handled by individual conferences and colleges, subject to the limitations of the NCAA football plan. The schedule of national games will be announced shortly by NBC. It could not be ascertained last week if other organizations had entered a bid for the national rights. It was reported that neither CBS nor ABC had presented bids. The 1956 NCAA football plan is virtually identical to the one covering football telecasts last year. Under its terms, one national game of the week will be telecast on each of eight dates. Five other Saturdays are reserved for regional telecasts, which are to be arranged by individual conferences or colleges. Representing NBC in negotiations with the committee were Davidson Taylor, vice presi MILWAUKEE'S NEW WISN PRESENTS JACK RAYMOND QUIET HOUR 9:05-11:00 P.M. 11:05-MIDNITE DAILY The New WISN presents good music, news and weather . . . and now the cream of the ABC network . . . and everybody's feeling the results! Jack Raymond . . . Milwaukee's favorite evening entertainer . . . presents music in a quiet mood on the QUIET HOUR . . . and a bit of rambling in the past, present and future on RAMBLING WITH RAYMOND . . . nightly on WISN! Put Jack to work for you on WISN's growing evening audience. FOR AVAILABILITIES call, wire or write WISN SALES or Edward Retry & Co., Inc. NEW YORK ' CHICAGO • ATLANTA • DETROIT ■ LOS ANGEIES ■ SAN FRANCISCO • ST LOUIS Basic ABC Affiliate //JO Milwaukee's First Station "VV |S J^f Milwaukee March 12, 1956 • Page 59