Broadcasting Telecasting (Jan-Mar 1956)

TRADE ASSNS. TELEVISION IS K$LA IN SHREVEPORT *19i20sHows 68 i7 OF THE NIGHT0 TIME AUDIENCE 61« OF THE DAYTIME AUDIENCE * LEADS IN OUT OF NIGHTIME QUARTER-HOURS *Based on ARB Survey of television viewing — week of October 9-15. • NOW FULL POWER , BASIC CBS TELEVISION AFFILIATE • 25 MONTHS ON AIR PAUL H. RAYMER COMPANY, INC. National Representatives KSLAl FIRST in Shrevepert, Louisiana dent in charge of public affairs, and Tom S. Gallery, director of sports. The network carried the NCAA-approved schedule in 1951, 1952, 1953 and 1955, with ABC-TV airing the schedule in 1954. Last fall the NCAA-TV national schedule was on NBCTV with one-quarter sponsorship each by Avco Mfg. Corp., Schick Inc. and General Cigar Co. (White Owl cigars). One-fourth sponsorship was made available for local coop sale. No information was forthcoming from NBC-TV as to whether it will utilize the same sponsorship formula this year. Big 10 Expects Drop In Television Revenue THE BIG 10 is expected to receive less money from its teams' appearances on NCAA's national tv schedule this fall than it did last year, the conference has been advised. For the 1955 football season the Western Conference divided some $650,000 among its members, receiving $300,000 for national appearances on NBC-TV and $350,000 for regional games on CBS-TV. The national sum (for four team appearances last year) is expected to be halved this fall, with perhaps only two team appearances at $75,000 per game per team, because of NCAA rules prohibiting more than two national programs from the same region. 60 Stations Join Drive To Sell Radio in Texas RADIO stations in at least 60 Texas cities are taking part in the "Listen While You . . ." campaign recently started by the Texas Assn. of Broadcasters to sell radio to listeners and advertisers. As developed by TAB, the campaign includes billboard sheets, newspaper mats, bumper strips, counter cards, envelope enclosures, gummed labels, recorded spots and rubber stamps. TAB underwrites the cost of art work and production. To date eight cities are using 106 poster boards and 20 are using newspaper ads. Stations have bought 46,500 envelope stuffers, 38,900 gummed labels, 5,560 bumper strips, 490 counter cards as well as rubber stamps. In addition 56 stations are using recorded promotion announcements. Ohio Meeting Set March 16 MEETING of the Ohio Assn. of Radio & Television Broadcasters will be held March 16 at the Hotel Statler, Cleveland. Speakers include Vincent Wasilewski, NARTB government relations manager; Frank Pellegrin, vice president, H-R Representatives; FCC Chairman George C. McConnaughey; Dr. Donald Pelz, U. of Michigan; Edward Gorman, Standard Rate & Data; Victor C. Diehm, WAZL Hazleton, Pa., and Richard P. Doherty, Television-Radio Management Corp. Officers will be elected. RETMA Makes Staff Changes STAFF CHANGES at the Washington headquarters of Radio-Electronics-Tv Mfrs. Assn. have been announced by James D. Secrest, executive vice president. Tyler Nourse, editorial director and editor of RETMA's Industry Report, has been named acting head of the international department and will serve as staff assistant for the parts division. Herbert F. Hodge Jr. becomes editorial director and editor of the Report. Albert Coumont, service coordinator and staff assistant to the parts division, has resigned to join Sprague Electric Co. Louis E. DeLaFleur has resigned as manager MR. MADSEN of the international department to represent Federal Telephone & Radio Co. in Latin America with headquarters in Mexico City. Capt. Henry E. Bernstein, commanding officer of the Navy Electronics Lab., San Diego, Calif., will join RETMA July 1 as military engineering coordinator. RAB Reorganizes Units Under Arch L Madsen MERGER of RAB's station relations and local sales service departments under Arch L. Madsen, and his promotion to director of station service, were to be announced today (Monday) by Kevin R. Sweeney, RAB president. Mr. Madsen joined RAB two years ago as director of membership activities. He will continue in this capacity, but also will have overall supervision of the sales clinic and sales committee activities formerly headed by R. David Kimble, who has resigned to join Grey Adv. [B»T, March 5]. Chain store and trade association selling activities, formerly conducted by local sales and service, will be transferred to the national sales department and supervised by John F. Hardesty. RAB vice president, Mr. Sweeney said. Mr. Madsen was vice president and general manager of KOVO Provo, Utah, in May 1954 when he resigned to join RAB. He also had been president of the Utah Broadcasters Assn. and a member of the board of directors of RAB and the Intermountain Network. His career in the radio broadcasting field began in 1934 as an engineer for KSL Salt Lake City. Later he became director of operations of KSL and vice president in charge of operations of the Intermountain Network. Coyle Named to TvB Board DONALD W. COYLE, ABC-TV's director of sales development and research, has been appointed to Television Bureau of Advertising's board of directors. Mr. Coyle's appointment was concurrent with ABC-TV's joining TvB [At Deadline, Feb. 20]. Mr. Coyle, who joined ABC in 1950 ,, as a tv sales development writer, advanced in the network's research department, becoming ABC's director of research in September 1954. Last month he was named to his current post as a result of the division of ABC's sales development and research department into separate radio and tv groups [B»T, Feb. 13]. NARTB Political Pamphlet Out NARTB has published a third edition of its Political Broadcast Catechism, covering obligations of broadcast licensees under Sec. 315 of the Communications Act. Recent FCC decisions covering political broadcasting were added to the pamphlet by the NARTB legal staff. MR. COYLE Page 60 • March 12, 1956 Broadcasting Telecasting