Broadcasting Telecasting (Jan-Mar 1956)

TRADE ASSNS. Advertisers Change Agencies As Defense Move, Biow Says ADVERTISERS often change their agencies because they need a defense for a position, Milton Biow, head of The Biow Co., New York, said Tuesday in an address to the Washington Ad Club. Mr. Biow was presented the club's award of achievement. Discussing recent personnel developments in his agency, formerly Biow-Beirn-Toigo, he said, "I was not happy with the people around me." He added this was no reflection on these individuals. He said his personnel changes cost him "$20 million in billings" with Schlitz running probably half this sum and Pepsi-Cola an important part of the remainder. The Schlitz contract, he explained, specified an individual who was to work on the account, with the advertiser having the right to withdraw the account if the individual left the agency. His agency had the Schlitz account only a few weeks, with the beer company moving to J. Walter Thompson Co. [B»T, Jan. 30. 23]. John Toigo, executive vice president, left the agency in January at the time the firm name was changed. John Hamm, special assistant to Mr. Biow, was promoted to executive administrative head of the company. Mr. Biow offered this test of an advertisement's effectiveness, "If my client's competitor ran this ad, would I give a damn?" Commenting on commercial television in England, he said "Advertisers are selling too much merchandise — they're getting short of goods." He said commercial tv has become "a powerful force" in England. ROBERT F. KELLEY (r), deputy to the European president of the American Committee for Liberation from Bolshevism, points out one of Radio Liberation's targets to Harold E. Fellows, NARTB president, during Mr. Fellows' Munich stop on his tour of Radio Free Europe facilities. Radio Week Set May 13-19 PROMOTION of National Radio Week May 13-19 will have the joint support of NARTB, Radio Advertising Bureau, Radio-ElectronicsTv Mfrs. Assn. and National Appliance RadioTv Dealers Assn. The annual radio-tv week has been separated, with the television event scheduled in the autumn. The steering committee to direct the promotion consists of John F. Meagher, NARTB radio vice president; Kevin B. Sweeney, RAB president; James D. Secrest, RETMA executive vice president, and Albert Bernsohn, NARDA managing director. Purpose of the week will be to mark advances made by radio as an educational, entertainment and advertising force. cies Answers Objections Of U. of Ala. Against Radio-Tv A FURTHER PROTEST against the barring of radio-tv and newsreel coverage of the U. of Alabama's Feb. 16 convocation of students in connection with the Autherine Lucy case was filed last week by Larry Racies, president of the Radio-Newsreel-Television Working Press Assn. In reply to an earlier protest by Mr. Racies, university President O. C. Carmichael had said that the ban had to be imposed or "we could not possibly have achieved the purpose for which the meeting was called," He also cited lack of space, and said the decision was announced well in advance so as to avoid inconvenience to tv and other media people. Mr. Racies, in his answer to Dr. Carmichael last week, noted that cameras are "inherently objective" and that accordingly could not understand the university's position that radio-tv-film coverage would have prevented attainment of the meeting's objective. Moreover, he said, the ban applied only to the "electronic press," not the printed press. "It is possible," Mr. Racies wrote, "that in the midst of the far-reaching problem at the U. of Alabama, you were not aware of a second nationwide fight against discrimination: the discrimination against the electronic press media as compared to printed press media." He cited the Colorado Supreme Court ruling of 10 days ago [B*T, March 5], pointing out that "it recognized the fact that rules of entry for the press must be made to include the whole press and not just segments thereof." from As Far As 120 MILES AWAY! Talk about COVERAGE! WKHM has it! Our recent mail poll proved beyond the least shadow of doubt that WKHM not only covers Jackson thoroughly, but reaches a tremendous audience in cities and towns as much as 120 miles from here. Our mail bag is always full because we've got the power to reach untold thousands of homes for many miles around . . . and programming that reaches millions of hearts. No wonder WKHM advertisers are enjoying the big pay-off! Save up to 15% By buying 2 or more of these Powerful Stations BUY ALL 4 STATIONS . . . SAVE 1 5% BUY ANY 3 STATIONS . . . SAVE 10% BUY ANY 2 STATIONS . . . SAVE 5% WKim WKMF Dearborn-De*roit Flint, Mich. WKHM WSAM Jackson, Mich. Saginaw, Mich. •Jacfcson Broadcasting & Television Corp. Represented by HEADLEY-REED Get the Jack out of Jackson on WKH JACKSON, MICHIGAN Fred A. Knorr, President John O. Gilbert, Managing Director Jackson Broadcasting & Television Corp. KNORR Broadcasting Corp/ Affiliate Page 62 March 12, 1956 Broadcasting Telecasting