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59.9*% of all radio listeners stay tuned tn
KMBC-KFRM!
Big-league baseball is the most powerful radio audience magnet yet discovered in the Heart of America. Last year, baseball fans in this area broke all predicted records in their enthusiastic support of the Kansas City A's. When they weren't jam-packing the Kansas City Municipal Stadium, these eager baseball followers were glued to
their radios — living and breathing the KMBC-KFRM play-by-play account of each game via the sparkling on-the-scene broadcasts by veteran sportcasters Larry Ray and Merle Harmon.
Larry Ray
Merle Harmon
In addition to the play-by-play broadcasts, these same avid fans eagerly absorbed every other form of baseball coverage provided by KMBC-KFRM. Sportcasts, baseball features, pre-game and postgame shows — under the supervision of KMBC-KFRM Sports Director Sam Molen — were followed by literally hundreds of thousands of loyal listeners.
Sam Molen
History is repeating itself in 1956. These same fans, and many additional ones who have been warmed up by hot stove league sessions this winter, are eagerly anticipating another great season. They are setting their radio dials at KMBC, and leaving them there all day long, all summer long!
What a set-up for advertisers ! A tremendous radio audience drawn by the powerful allure of big-league baseball and held throughout the broadcast day by the progressive New Sounds of KMBC-KFRM programming. A total of 22 air personalities, working with new formats and new ideas, have created a new brand of broadcasting that's tailored to the tastes of today's radio listeners. Music, news, sports, farm service, women's programs — they're all part of KMBCKFRM personalized radio that sells as it serves.
^Average audience figure derived from Hooper, Pulse and Nielsen surveys taken for three separate periods during last year's baseball season.
for choice availabilities on KMBC-KFRM,
contact your Colonel from Peters, Griffin, Woodward, Inc. He'll tune you in on the New Sound that's creating new sales in the Heart of America.
DON DAVIS, First Vice Pres. & Commercial Mgr. JOHN SCHILLING, Vice Pres. & Gen. Mgr. GEORGE HIGGINS, Vice Pres. & Sales Mgr. DICK SMITH, Director of Radio MORI GREINER, Director of Television
to the New Send of KMBC * Kansas Ci,y
KFRM {** the State °f Kansas
^ in the ^Hear^ of America
Television, the Swing
is to
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