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AARCH 19, 1956
35c PER COPY
Complete Index >9« 10
THIS ISSUE:
the Networks mtrol the FCC? Page 27
rcommerciolization raws Critical Fire Page 28
Ivertisers Agree i% Here to Stay Page 31
ments Don't Gel le to Answer lk< Page 49
Ending Hearing Tv Allocations Page 66
60
seconds is all it takes...
After years of experimentation, Alexander Graham Bell proved in a matter of seconds that it was possible to transmit a human voice through a thin electric wire . . . the telephone became a reality.
Today, to successfully voice the merits of your product, to move merchandise most anywhere, 60 seconds is all it takes
on Spot Radio.
It costs less to reach more of your potential customers . . . whoever they wherever they might be ... at
are
the precise time and place of your choice.
60 Seconds — or less is all it takes to sell them with the right, bright buy — Spot Radio.
WSB
WFAA*
WIKK KPRC*
WJIM
KARK KABC WISN
Atlanta
Dallas Ft. Worth
Erie
Houston
Lansing
Little Rock Los Angeles Milwaukee
NBC NBC ABC NBC NBC
NBC ABC
NBC
ABC
ABC
KSTP ^tinpnaeua,POliS[ NBC
WABC New York ABC
WTAR Norfolk CBS
WIP Philadelphia MBS
WRNL Richmond ABC
KCRA Sacramento NBC
WOAI San Antonio NBC
KFMB San Diego CBS
KGO San Francisco ABC
Represented by
KMA
KTBS
KVOO
ABC
ABC
Shenandoah (Iowa) Shreveport Tulsa Pacific Radio Regional Network
NBC NBC
*Also represented as key stations of the TEXAS QUALITY NETWORK
■EKLY RADIO AND TV
EDWARD PETRY & CD., inc.
THE ORIGINAL STATION REPRESENTATIVE
NEW YORK • CHICAGO • ATLANTA • DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS