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Jan Voss, hostess on Sioux City's KVTV "Open House" — Monday thru Friday, 1:00 to 1:30 p.m.
This is a picture of the Midwest's leading TV saleswoman at work
Proof
These typical results for KVTV "Open House" advertisers.
590 requests from 1 announcement
An offer of a free crystal butter dish for Roberts Dairy brought 590 phone calls and mail requests from only one announcement.
250% sales increase
On two quarter hour programs a week, Jan Voss convinces homemakers that "It's Fun to Sew." The sponsor, Fabric Center of Sioux City, says 1955 sales of Necchi sewing machines were 250% better than 1954.
Inquiry cost, only 11.39$
Jan asked her loyal viewers to send 50$ and a Gloss-tex label for a handy garment bag. Results by the bagfull brought cost per inquiry down to 11.39$. (Average across the nation, 32.06$.)
Toni gets response from 52 cities
For the Toni Company Jan offered a booklet entitled "Beauty on a Budget." Just one announcement brought 136 requests from 52 cities in three states.
CBS • ABC
400% sales increase
The L'Trio Dressing Co. bought one-minute participations on "Open House." During the first month of the campaign, L'Trio sales were up 400% over the same month a year previous.
A Cowles Station. Under the same management as WNAX-570, Yankton, South Dakota. Don D. Sullivan, Advertising Director.
So who doesn't have a success story to tell ? Sure, any station can point with pride to productive promotions. But exceptional successes are the rule — every day — on KVTV's "Open House." Why not put the Midwest's leading TV saleswoman to work selling your product in the rich Sioux City market? Your Katz man can tell you about availabilities.
The Sioux City Market, where 204,500 families watch TV.
SIOUX CITY, IOWA