Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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■■I 44.7%! — that's the average share of audience Hooper (January-February) gives KOWH. Latest Pulse for Omaha-Council Bluffs gives KOWH top spot in every time period. Likewise Trendex. KOWH has placed first in audience year after year . . . consistently increasing its first-place dominance, until now KOWH is first in every time period of every survey in the Omaha market. Mid-Continent ideas, programming and excitement plus broad (660 KC) coverage are doing a fine job for national and local advertisers. So no matter which rating service you rate most telling, you can feel secure when you tell your story via KOWH — because all three see eye-to-eye-to-eye. Chat with the H-R man, or KOWH General Manager Virgil Sharpe. -CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH OMAHA WDSY, Minneapolis-St. Paul Represented by Avery-Knodel, Inc. KOWH, Omaha Represented by H-R Reps, Inc. WHB, Kansas City Represented by John Blair & Co. WTIX, New Orleans Represented by Adam J. Young, Jr. Page 6 • March 19, 1956 Broadcasting • Telecasting