Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001303
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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\ SHOPPING LIST REMEMBER? 13,714 women in an Advertest survey* told us . . . On the day they go to supermarkets: Before entering the store, for every 18 shoppers who read magazines, every 55 who watched television, every 81 who read newspapers . . . 100 shoppers heard radio. In time spent with all four media on the shopping day: Before entering the store, for every 5 minutes spent with magazines, every 32 minutes with television, every 16 minutes with newspapers ... shoppers spent one hour and 10 minutes with radio. During the hour before they shop: For every 7 shoppers who read magazines, every 50 who watched television, every 21 who read newspapers . . . 100 heard radio. Day. Time. Hour. Radio is their favorite pre-shopping companion. Now... where do they listen most? In the 10 biggest markets, the most popular daytime radio programs+ are network programs (71 out of 100). And of these 71 shows, 68 are on the CBS Radio Network ! Who reminds them to remember? Radio does. CBS Radio. *-4 1955 survey in supermarkets in I metropolitan ureas farcied hy all media. iPafoe, Xov-Dcr 1955. 10 cities with largest number of metropolitan area families, Sales, Management, 1955. THE CBS RADIO NETWORK