Broadcasting Telecasting (Jan-Mar 1956)

Page scan 0001305 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001305
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Another thinly disguised WJR success story Doesn't anyone have his WJR map yet? Last spring a WJR advertiser made five announcements offering free maps of Detroit's new expressways. He had 2,387 requests. He wasn't surprised. After all, since he started on WJR in 1942 his insurance business has increased 800 percent. Any wonder he has renewed for 14 straight years? Here's what this advertiser gets from WJR, as reported in a survey of radio listening in our area made by Alfred Politz Research, Inc.: Everyday, roughly 530,000 adults listen to WJR between 7 and 10 a.m. — when this newscast is heard. 242,000 are men. Mostly, they're driving. Drivers buy auto insurance. They listen. They're a loyal audience, too. That's what Politz found. Why, 42 percent of all the people in the area surveyed (merely part of our area, mind you!) demand their news from WJR. The others have to decide between 196 other stations. That's why successful advertisers — who move goods fast in Detroit and the Great Lakes market —buy WJR. The Politz report explains the reasons for their success. Your ad manager probably has a wellthumbed copy. Ask him for it. The Great Voice of the Great Lakes WJR Detroit 50,000 Watts CBS Radio Network Here's WJR's primary coverage area. Write us for your free copy of the Politz report or ask your Henry I. Christal Co. man. Broadcasting Telecasting March 19, 1956 • Page 19