Broadcasting Telecasting (Jan-Mar 1956)

ADVERTISERS & AGENCIES Always tied up, Cueing cast, Other duties, Piled up fast! BUT not with * TelePrompier ADVERTISERS PREFER rTelePrompTer stations like WDBO-TV Channel 6 Orlando, Fla. WFLA-TV Channel 8 Tampa, Fla. QjQ AGENCY APPOINTMENTS Chrysler Corp.'s MoPar Parts Div., Detroit, appoints N. W. Ayer & Son, Phila., effective immediately. Account will be handled by Ayer's Detroit office. Agency has handled Chrysler's Plymouth Div. since 1943. Par-T-Pak Royal Crown Corp. (Chicago bottler for Nehi Corp.), appoints Compton Adv. Inc., Chicago. Presto Recording Corp., Paramus, N. J., names Shappe-Wilkes Inc., N. Y., as agency for all Presto products. Union Pacific Railroad, Omaha, Neb., appoints The Caples Co., Chicago, which will establish Portland, Ore., office in early May to handle railroad's advertising in Pacific Northwest. No-Cal Corp. (soft drinks), Brooklyn, N. Y., Div. of Kirsch Beverages, appoints Paris & Peart, N. Y. Radio spot campaign starts immediately. Midway Corp. (automotive, household, pharmaceutical and industrial products), Baltimore, names Applestein, Levinstein & Golnick Adv. Agency, that city. Overbrook Egg Nog Corp., Baltimore, also names AL&G. Radio will be used. Thriftmart Inc., shopping center near Langhorne, Pa., appoints Ralph A. Hart Adv. Agency, Phila. NETWORK NEW BUSINESS Intermountain Network, Salt Lake City, announces following new advertisers in February: Union Oil Co. of Calif., daily news program on 11-station Montana group, through Young & Rubicam, L. A.; J. A. Folger Co., (coffee), S. F., six-weekly newscasts on 26 stations in Nevada, Utah, Idaho and Montana, through Brooke, Smith, French & Dorrance, S. F., and Sakrete Co., weekly newscasts on 1 1 stations in Utah, Idaho, Nevada and Wyoming, through Ross lurney & Assoc., Salt Lake City. U. S. Royal Tire Div., U. S. Rubber Co., sponsoring all 18 five-minute weekend news dramatization programs, 7/'* Time, on ABC Radio, tentatively for 13 weeks, through Fletcher D. Richards Inc., N. Y. A&A PEOPLE Fergus Mead, administrative vice president, The Buchen Co., Chicago, appointed executive vice president of agency. Kenneth A. Hamilton, vice president in charge of industrial and business services division, Hicks & Greist Inc., N. Y., elected director of agency. Marjorie Greenbaum, vice president, DancerFitzgerald Sample Inc., N. Y., has rejoined Foote, Cone & Belding, N. Y., as vice president, member of plans board and copy supervisor. She was with FC&B from 1946-1954 as copy supervisor and named vice president in 1951. To Fly on High Plane PETER PAN Foundations (girdles, brassieres), New York, will confine its advertising to institutional messages in sponsoring ABC Radio coverage of the Grace Kelly-Prince Rainier wedding in Monaco April 17-19, Herb Mayer, sales vice president of the firm, emphasized last week. Mr. Mayer said his company "definitely won't be selling brassieres and girdles with 'The Wedding March' as background music." Mr. Mayer said that the broadcasts, relayed by shortwave from Europe, should reach at least 6 million women in the U. S. on each of the three days. He estimated advertising impressions would top 54 million, and that "with this kind of impact, we can afford to confine ourselves to institutional mentions of Peter Pan." MISS GREENBAUM Timothy J. Healy, director of research, Sullivan, Stauffer, Colwell & Bayles, N. Y., elected vice president. L. Davis Jones, executive secretary, business development committee, N. W. Ayer & Son, Philadelphia, elected vice president in charge of Philadelphia Office Service. Eugene R. MacArthur, account executive, Harold Cabot & Co., Boston, elected vicepresident. C. Kenneth Meeker, account executive, Mullican Co., Louisville, Ky., agency, appointed vice president. Richard Dahl and Armand Rivchun, former account executives at Norman, Craig & Kuramel and Sullivan, Stauffer, Colwell & Bayles, respectively, to Grey Adv., N. Y., in similar capacities. Also to Grey: Dr. Nikki Kominik, former coding and tabulating supervisor, Dancer-Fitzgerald-Sample, N. Y., to research department and Roy Adler, former promotion and creative director, Hodes-Daniel Inc., as sales development copywriter. Franklin A. Bell, advertising director, H. J. Heinz Co., Pittsburgh, Pa., retiring March 31. He joined firm in 1928. Hal Davis, timebuyer, Erwin, Wasey & Co., N. Y., to media department, Compton Adv., N. Y., in same capacity [Closed Circuit, March 12]. Jay J. Keith, general manager, Mace Adv. Agency Inc., Peoria, 111., retired last week after 45 years in advertising and selling. He continues as director of agency corporation. Emmett C. McGaughey, executive vice president-director, Erwin, Wasey & Co. Inc. and head of L. A. office, Frederick J. Wachter, vice president and Chicago office manager, Norman Best and Melvin E. Smith, vice presidents-account supervisors in Los Angeles, all elected to board of directors, Erwin, Wasey of Canada Ltd., Toronto. Montgomery N. McKinney, vice president and account supervisor, Earle Ludgin & Co., Chicago, to account staff of Leo Burnett Co., same city. Jack Garabrant, production and traffic manager, Hilton & Riggio, N. Y., and former production manager on Ruppert account at the Biow Co., N. Y., named assistant advertising manager of Jacob Ruppert Brewery, N. Y. John L. Bricker, formerly merchandising director, Colgate-Palmolive Co., to Whirlpool-Seeger WtPROMPltR CORPORAHDN 300 W. 43 St., New York • JU 2-3800 LOS ANGELES CHICAGO WASHINGTON TORONTO Page 44 • March 19, 1956 Broadcasting • Telecasting