Broadcasting Telecasting (Jan-Mar 1956)

ADVERTISERS & AGENCIES Corp., St. Joseph, Mich., as marketing director, responsible for sales, advertising, merchandising and market research. Ellis L. Redden, veteran manufacturing industry advertising executive, appointed manager of advertising and sales promotion, Top Value Enterprises Inc. (trading stamp firm), Dayton, Ohio. He was advertising manager of Magnavox Co., Fort Wayne, Ind., until resignation last November. Ernest L. Byfield Jr., formerly with Kastor, Farrell, Chesley and Clifford, Chicago, to Ellington & Co., same city, as account executive. James H. Haine, office manager, Kenyon & Eckhardt, Philadelphia, transferred to N. Y. office in same capacity. Robert J. AIsop, assistant manager, Phila. office, succeeds Mr. Haine as office manager and James Paris becomes assistant manager. Tom Tausig, Young & Rubicam, N. Y., to Cunningham & Walsh, N. Y., as radio-tv account executive on Folger's coffee. Carroll B. Sugar, BBDO, L.A., assigned to DeSoto Motor Corp. and S. Calif, dealer organization, named account executive in Rexall Drug account group. Alexander Cantwell promoted to head of live production, radio-tv dept., BBDO, N. Y. Peter Hanson appointed business manager of department and Donald M. Rowe transferred to Hollywood as supervisor of production. Robert P. Pruett, formerly with Lahr Adv., Indianapolis, to Warwick & Legler, N. Y., as account executive. Henry M. Kane, Lennen & Newell, N. Y., to W&L copy department. William Hartman, former marketing director, Doyle Dane Bernbach, N. Y., named marketing and account management executive, Richard K. Manoff Inc., N. Y. Other appointments announced by new agency: John Pledger, formerly with J. M. Hickerson Inc., production and traffic manager, and Robert Koren, former controller, Kastor, Farrell, Chesley & Clifford, N. Y., to similar post. Eleanor May Crowley, supervisor of Schenley account, William H. Weintraub, N. Y., (now Norman, Craig & Kummel), to Ogilvy, Benson & Mather, N. Y., as media space buyer. MacLean Chandler, sales executive, KGO-AMFM-TV San Francisco, Calif., to HarringtonRichards, S. F. agency, as director of media and research. Dr. Ralph A. Klinefelter, director of public relations development, Duquesne U., Pittsburgh, Pa., to Vic Maitland & Assoc. Adv. Agency, that city, as director of public relations. Martin Stevens, formerly with Grey Adv., N. Y., to Ogilvy, Benson & Mather, N. Y., as art director. James Maloney, formerly vice president and art director, Lennen & Newell, N. Y., to Donahue & Coe Inc., N. Y., as art director. Stanley Elstad, production manager and account executive, Goodman-Anderson Adv., L. A., to McCreery Inc., Beverly Hills, as copy chief. William J. Plant, Young & Rubicam, N. Y., to Stromberger, LaVene, McKenzie, L. A. agency, as traffic manager. Burton Wasserman, formerly with McCannErickson Inc., appointed research director in charge of research and marketing planning at George H. Hartman Co., Chicago. STATION SALES KIDDER, PEABODY 3? CO.— • Maintains close contact with all phases of the Television and Radio industry. • Has an established relationship with most of the important sources of investment capital in the country. — We invite the station owner to take advantage of this dual coverage when considering the sale of his property. Address inquiries to: ROBERT E. GRANT Kidder, Peabody & Co. First National Bank Building Chicago 3, Illinois Telephone ANdover 3-7350 KIDDER, PEABODY & CO. NEW YORK CHICAGO FOUNDED 1865 BOSTON PHILADELPHIA SAN FRANCISCO Offices and correspondents in thirty other principal cities in the United States COLORCAST I NG; Advance Schedule Of Network Color Shows (All times EST) CBS-TV Mar. 24 (7-7:30 p.m.) Gene Autry Show, William Wrigley Jr. Co. through Ruthrauff & Ryan (also March 31). Mar. 27 (9:30-10 p.m.) Red Skelton Show, S. C. Johnson & Son, through Needham, Louis & Brorby, and Pet Milk Co. through Gardner Adv. on alternate weeks. Mar. 29 (8:30-9:30 p.m.) Climax, Chrysler Corp., through McCannErickson. NBC-TV Mar. 19-23 (3-4 p.m.) Matinee, participating sponsors (also March 26-30, April 2-6, 9-13). Mar. 19-23 (5:30-6 p.m.) Howdy Doody, participating sponsors (also March 26-30, April 2-6, 9-13). Mar. 20 (7:30-7:45 p.m.) Dinah Shore Show, Chevrolet Motor Div. of General Motors Corp. through Campbell-Ewald (also March 22). Mar. 21 (10-10:30 p.m.) This Is Your Life, Hazel Bishop through Raymond Spector, and Procter & Gamble Co. through Benton & Bowles, on alternate weeks. Mar. 25 (7:30-9 p.m.) Sunday Spectacular, "Heaven Help the Working Girl," participating sponsors. Mar. 29 (10-11 p.m.) Lux Video Theatre, Lever Bros., through J. Walter Thompson. Mar. 31 (9:30-10 p.m.) Texaco Star Theatre, Texas Co. through Kudner. April 2 (8-9:30 p.m.) Producers Showcase, "Barretts of Wimpole Street," Ford through Kenyon & Eckhardt and RCA through Kenyon & Eckhardt, Al Paul Lefton and Grey. April 3 (8-9 p.m.) Milton Berle Show, Sunbeam through Perrin-Paus, RCA and Whirlpool through Kenyon & Eckhardt. April 8 (3:30-4 p.m.) Zoo Parade, Mutual of Omaha through Bozell & Jacobs and American Chicle through Ted Bates, alternate weeks. April 8 (4-5:30 p.m.) NBC Opera Theatre, "Trial at Rouen," sustaining. April 14 (9-10:30 p.m.) Max Liehman Presents, "Marco Polo." Oldsmobile, through D. P. Brothers. April 15 (7:30-9 p.m.) Sunday Spectacular, "The Baseball Spectacular," participating sponsors. [Note: This schedule will be corrected to press time of each issue of B«T] Page 46 • March 19, 1956 Broadcasting • Telecastin