Broadcasting Telecasting (Jan-Mar 1956)

TRADE ASSNS. NOWI-FEBRUARY ARB'S SHOW. . . WE'VE CUT THE CAKE IN TWO! KTBS-TV, in just five months of telecasting, has cut the audience cake in two in the great Shreveport Market! In those prime nighttime hours between 7:00 and 10:30 KTBS-TV I leads in 49 out of 98 quarter hours . . . and from 6 p.m. to sign off, KTBS-TV LEADS in 72 quarter hours.* A few choice availabilities left! So . . . check with your Petry man immediately! And if you are interested in getting the housewife, KTBS-TV LEADS in 82% of the afternoon quarter hours devoted to the lady shopper.* The KTBS-TV Package Plan makes these high-rated spots available for as little as $1 1 .00. * February, 1956 ARB Shreveport Area Survey. • NOW 200,000 TV SETS IN THIS GREAT MARKET • 1153-FT. TOWER • MAXIMUM POWER KTBS-TV CHANNEL SHREVEPORT, LA. E. NEWTON WRAY, PRESIDENT and GENERAL MGR. NBC and ABC Represented Nationally by EDWARD PETRY & CO., INC. RETMA GROUP BACKS FCC ON SPURIOUS RADIATIONS Association's Set Committee also concludes that there is no need for the industry conference which the Commission had suggested to consider the order. THE FCC'S ORDER on spurious radiations was endorsed last week by the Radio-ElectronicsTv Mfrs. Assn.'s Set Committee, which also concluded that there was no need for the industry conference which the FCC had invited RETMA to arrange for consideration ot the order. The order is designed to insure that sets are engineered so as not to cause interference with other sets through spurious radiations. The RETMA committee approved both its engineerstandards — which incorporate RETMA's — and its effective dates: May 1 for vhf sets and Dec. 3 1 for uhf sets. The committee held that RETMA should not itself undertake to police enforcement of the order or certify sets for compliance. It did, however, ask the RETMA Engineering Dept. to design a uniform seal which will not carry RETMA's name but may be used by RETMA members to indicate that their sets comply with the FCC standards. The decision on the spurious emission standards was one of several highlights of the threeday spring conference of RETMA, held Tuesday through Thursday in New York. Other highlights: • David Schultz, Chester G. Gifford, and David R. Hall were named to the RETMA board. Mr. Schultz, new president of Allen B. DuMont Labs, succeeds Dr. Allen B. DuMont, who has been elevated to chairman of the board of the Labs. Mr. Gifford, president of the Crosley & Bendix Home Appliance Div. of Avco Mfg. Corp., succeeds Parker H. Erickson, who resigned recently from Avco. Mr. Hall, vice president of Raytheon, succeeds Mr. Schultz, who resigned from the board when he moved to DuMont. • John S. Holmes, president of Warwick Mfg. Corp., was elected to the Set Div.'s Executive Committee. • The special Frequency Allocations Study Committee, set up last fall primarily to seek solutions to the uhf problem, was dissolved and its functions were turned over to the RETMA Television Committee. Officials explained that the special committee had served its purpose as fully as possible and that, at this point, any remaining functions should be performed by a regular RETMA committee. Dr. W. R. G. Baker of General Electric, who headed the special committee, also heads the tv committee. • RETMA filed a telegram to Rep. Aime J. Forand (D-R. I.) strongly protesting the socalled Forand Subcommittee's recommendation that the manufacturers excise tax be extended to transistors, wire and tape recorders, and record players. The protest stressed that the radiotv industry already is being discriminated against, that it pays 60% of the taxes levied on home products although it has only 44% of the sales of such products, and that the infant color television manufacturing industry also is carrying the tax burden. • The board went on record endorsing the Voice of Democracy contests and approving continued cooperation with NARTB and the Junior Chamber of Commerce in co-sponsorship of the annual event. • Paul Galvin of Motorola was selected by the RETMA board of directors as recipient of its 1956 medal of honor award (see separate story, page 98). • Dr. Baker reported on activities at the preceding week's meeting of the International Radio Consultative Committee (CCIR) in New York [B«T, March 12]. • The Public Relations and Advertising Committee approved plans for participation in National Radio Week, to be held May 13-19. Palm Springs Will Host SCAAA Meet April 12-14 SIXTH ANNUAL session of the Southern' California Advertising Agencies Assn. will be held at the Oasis Hotel, Palm Springs, April1 12-14, according to President Douglas Anderson. Eighty-six agencies belong to the association. Robert Millar, president, Steller, Millar & Lester, Los Angeles, is general chairman for the convention. Speakers scheduled to appear include Kenneth Grosebeck, Advertising Agency Magazine, New York; L. W. Lane,( vice president, Lane Publishing Co. (Sunset Magazine), Menlo Park, Calif.; Roy Campbell, vicepresident, Foote, Cone & Belding, New York; Walter Guild, Guild, Bascom & Bonfigli, San Francisco; Mort Hall, KLAC Los Angeles, and Jack Heintz, KCOP (TV) Los Angeles. Southern Calif. Stations Set '55 Record, Survey Says THE GROSS REVENUE for 1955 of radio stations in 10 southern California counties set a record and was a 24% increase over 1954's gross, the previous high mark, according to a survey by the Southern California Broadcasters Assn. Greater Los Angeles area station business was up by over 34%, according to the report. Since 1949. southern California radio business has increased over 16% each year, indicating that station gross income has more than doubled in the past six years, SCBA said. The report also reported that 1,200 people are employed on a full-time basis by the area stations and that the gross annual payroll is more than $7.8 million a year. Milwaukee Will Host 1956 RTNDA Convention THE 1956 international convention of the Radio-Television News Directors Assn. will be held in Milwaukee Nov. 15-17, Harold Baker, RTNDA president and WSM-AM-TV Nashville, Tenn., news director, has announced. Regional Vice President Jack E. Krueger, WTMJ-AM-TV Milwaukee, heads the committee for local arrangements. He will be assisted by other RTNDA members in Milwaukee. The Plankinton House has been named convention headquarters. TRADE ASSOCIATION PEOPLE Arnold H. Katinsky, formerly promotion director, WMAL Washington, to Radio Advertising Bureau, N. Y., as member of local sales promotion department. Bates Johnson, account executive, Bureau of Advertising, American Newspaper Publishers Assn., N. Y., appointed administrative assistant to Harold S. Barnes, director of ANPA bureau. Page 64 • March 19, 1956 Broadcasting Telecasting