Broadcasting Telecasting (Jan-Mar 1956)

Page scan 0001401 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001401
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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IAARCH 26, 1956 THIS ISSUE: 35c PER COPY New surveys again prove preference for WHO! wmakcrs Train Sights l Radio-Tv Industry Page 31 L <a|| ihoney Sells Agency Head Good Humor Page 36 TV Reduces Rate Of Political Shorts Page 64 Asks for Comments Dual-City IDs Page 78 v bains, Color Tape atured at IRE Meet Page 96 year NEWSWEEKLY >F RADIO AND TV Study by Des Moines Chamber of Commerce Parallels Findings of Iowa Radio Audience Survey! ]^OW another new survey reaffirms what the Iowa Radio Audience Surveys have shown for years! The new 46-county study has just been released by the Greater Des Moines Chamber of Commerce. It was made for the benefit of Des Moines merchants — to discover why people shop in Des Moines — to show what Des Moines merchants can do to improve their own businesses. Significantly, this Survey shows that WHO Radio is listened-to-most by 61.4% of the Des Moines Trading Area's families. (The new 1955 Iowa Radio Audience Survey reports 59.2% for the State as a whole ! ) . Copies of the Iowa Radio Audience Survey are now available. They tell you just about everything you need to know about radio in Iowa. W rite for your free copy today! Affiliate PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives 19SS °* * „ OF COUffiS^ BUY ALL of IOWAPlus "Iowa Plus"— with Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager