Broadcasting Telecasting (Jul-Sep 1956)

Record Details:

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OO cc KTHS (LITTLE ROCK) IS A SURE THING IN EXPERIMENT.1 Advertisers using 50,000 watt KTHS expect, and get, a lot more than Metropolitan Little Rock. They completely cover almost all of Arkansas. There's nothing speculative about KTHS's reception in Experiment (Ark.), for example. KTHS is easily heard there — just as it is in hundreds of other small towns and cities throughout the State. Result: KTHS has interference-free daytime coverage of more than 3-1/3 million people! Get all the facts on KTHS — Basic CBS Radio in Little Rock, and your best Arkansas buy! KTHS 50,000 Watts CBS Radio BROADCASTING FROM LITTLE ROCK, ARKANSAS Represented by The Branham Co. Under Same Management as KWKH, Shreveport Henry Clay, Executive Vice President B. G. Robertson, General Manager 10 U I S I A N A The Station KTHS Daytime primary (0.5MV/M) area has a population of 1.002,758 people, of whom over 100,000 do not receive primary daytime service from any other radio station . . . Our interference-free daytime coverage area has a population of 3,372,433. Page 26 • August 27, 1956 Broadcasting Telecasting