Broadcasting Telecasting (Oct-Dec 1956)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

at deadline NBC, Radio Affiliates Tackle Programming Plans "GENERAL EXPLORATION" of "programming types, the hours of programming and the structure of the schedule which would best serve" NBC Radio affiliates and listeners occupied all-day meeting of NBC officials and NBC Radio Affiliates Program Advisory Board last Friday in New York. "Hours of programming" reportedly referred to network option hours, in which some changes have been suggested. Other specific plans considered, it was understood, included "imagery transfer" advertising concept and projected "Most Beautiful Voice in America" program. Lester W. Lindow, WFDF Flint, Mich., chairman of Program Advisory Board, expressed satisfaction on behalf of board members in statement issued after meeting. He said: "We believe NBC is off to a great start in strengthening its radio network service to make it of maximum service to the affiliates and to their audiences. We feel that the procedure for advance consultation with affiliates on program planning and development will be productive for the network and the stations, and we are looking forward to further meetings for continuation of this procedure on a regular basis." Next meeting to be held "within 30 days." NBC President Robert W. Sarnoff opened meeting. NBC discussion led by Matthew J. Culligan, vice president in charge of radio network. All advisory board members were on hand: Chairman Lindow; W. W. Warren, KOMO Seattle; Louis Read, WDSU New Orleans; Harold Grams, KSD St. Louis; Alex Keese, WFAA Dallas, and Harold Essex, WSJS Winston-Salem. Representing NBC, aside from Messrs. Sarnoff and Culligan, were Charles R. Denny, executive vice president, operations; David Adams, executive vice president, corporate relations; Jerry Danzig, vice president, radio programs; Harry Bannister, vice president, station relations; Donald Mercer, director, station relations; Hugh M. Beville Jr., vice president, planning and development; Thomas B. McFadden, vice president, owned and operated stations and NBC Spot Sales; George Graham, in charge of sales service, radio network, and William R. McAndrew, director of news. Rep. J. Percy Priest Dies at 56; Headed House Commerce Unit CHAIRMAN J. Percy Priest (D-Tenn.), 56, of House Commerce Committee and former House Majority whip, died Friday in Nashville eight days after stomach surgery for duodenal ulcer. He was serving eighth term in Congress, first as head of Commerce Committee. In line to take over chairmanship in 85th Congress if Democrats retain control is Rep. Oren Harris (D-Ark.), unopposed for re-election. Committee's ranking Democrat, Rep. Harris is chairman of Transportation & Communications Subcommittee and is an acknowledged congressional expert on broadcasting matters. If Republicans win control, helm will return to Rep. Charles A. Wolverton (N. J.), who has headed committee several times. AGILE ALTERNATE RICHARD K. MANOFF Inc., New York, agency for Welch Grape Juice Co., New York, has devised new system of switching major and miner commercials for alternate week network shows. Last week, with its alternate-Thursday buy in Comedy Time (NBC-TV, Mon.-Fri., 5-5:30 p.m. EDT), agency worked out arrangement with network whereby Welch's has major commercial on Thursdays every other week and puts its minor plug on Fridays, alternating with Friday sponsor, Pharmaco, on same show. Normally, alternate-week advertiser gets its major commercial one week and minor mention during other alternate sponsor's week. But since alternate Thursdays on Comedy Time are unsponsored, Manoff agency conceived new system which it dubbed "major-minor lateral switch." A. R. Hopkins to New Post In RCA Electronic Marketing A. R. HOPKINS, former RCA Broadcast & Tv Equipment Dept. manager, has been named to new post of manager of Commercial Electronic Marketing Dept., Arthur L. Malcarney, RCA Commercial Electronic Products vice president and general manager, announced Friday. He will head all product planning, marketing, advertising, sales promotion, contract and market research functions. Department is made up of broadcast and tv equipment, communications products, theatre and sound products and Bizmac marketing departments. Mr. Hopkins joined RCA in 1929 as engineer, was transferred to broadcast sales in 1935, and in 1946 assumed post of sales manager of Broadcast-Industrial Dept., forerunner of present Broadcast Equipment DepL AIMS Elects Morris, Commends BBDO Study DAVE MORRIS, KNUZ Houston, elected chairman of Assn. of Independent Metropolitan Stations (AIMS) at Kansas City meeting, succeeding John J. Hurley, WNEB Worcester, Mass., George (Bud) Armstrong, WHB Kansas City, elected vice chairman. AIMS commended BBDO for its service to advertisers in producing report on modern radio listening [B«T, Oct. 1] and lauded B»T for bringing report to attention of industry. Resolution explained report "from an agency of this stature of necessity has to be unbiased in its attitude toward all media" and termed it "of unique value to buyer and seller alike." ABC Elections on VOA U. S. Information Agency (Voice of America) will monitor ABC Radio and ABC-TV election night coverage for simultaneous-and-delayed rebroadcast via short wave to world-wide audiences, parts in English, others in translated form, it was announced Friday. • BUSINESS BRIEFLY Late-breaking items about broadcast business; for earlier news, see Advertisers & Agencies, page 44. SATURATION BUY • Welch's Grape Juice Co., N. Y., planning saturation radio spot announcement campaign for Welch's refreshment wine, using as many as 15 to 20 spots per station on Wednesdays, Thursdays and Friday in about 50 markets. Schedule starts Nov. 7 and runs for two weeks, takes hiatus for three weeks and then returns for three more. Advertiser also will use 26-week radio schedule in participation shows in New England area, starting Nov. 1, for Welch's tomato juice. Agency: Richard K. Manoff, N. Y. INSTANT ON RADIO • General Foods (Instant Sanka coffee), N. Y., planning radio spot schedule using as many as 25 spots per week on each station, starting Oct. 22 for two weeks in New England and eastern area. Young & Rubicam, N. Y., is agency. MORE PEANUT BUTTER • Procter & Gamble (Big Top peanut butter), N. Y., through Compton Adv., N. Y., adding number of markets to its current schedule of reported 50 markets. Additional stations start Nov. 5 with contract running in usual P&G style, "til forbid." SHELL ANNOUNCING • Shell Oil Co. (Super Shell), N. Y., using radio and television spot announcement introductory campaign Oct. 22 through Nov. 17 in Midwest, mostly Ohio. J. Walter Thompson Co., N. Y., is agency. ANOTHER FOR NC&K • Colgate-Palmolive Co. naming Norman, Craig & Kummel, N. Y., to handle its nearly $1.5 million advertising budget for Veto deodorant. Appointment marks fifth major advertiser that agency has acquired within year. GOOD GRIEF • Stroh Brewery Co., Detroit, has signed to sponsor Guild Films' new Captain David Grief tv film series in 21 midwestern markets, starting in January. Agency: Zimmer, Keller & Calvert, Detroit. Also buying series: Standard Oil Co. of Calif., San Francisco, foi telecasting in Pacific coast states and Hawaii in January. New series to replace Chevron Hall of Stars by Four-Star Productions, which company now is using in behalf of Standard Stations and independent Chevron dealers. Standard Oil agency: BBDO. DOG FOOD RENEWS • John Morrell & Co. (Red Heart dog food), Chicago, renews five weekly segments of Don McNeill's Breakfast Club on ABC Radio (Mon.-Fri. 8-9 a.m. CDT) for 26 weeks effective Oct. 29. Campbell-Mithun Inc., Chicago, is agency. TONI TO ALTERNATE • Toni Co. buys alternate Tues. quarter-hour on NBC-TV's Tic Tac Dough (Mon.-Fri., 12-12:30 p.m. EDT) effective Jan. 8. North Adv., Chicago, is agency. Broadcasting • Telecasting October 15, 1956 • Page 7