Broadcasting Telecasting (Oct-Dec 1956)

ffie week in brief KINTNER OUSTER IN AIR Appeal by Edward J. Noble, former ABC owner, now head of AB-PT's finance committee, reportedly blocked first move of Paramount members of board to force resignation of ABC President Robert Kintner 43 SHIFTING TV VIEWING For first time, Videotown spent less time before tv sets than in previous year 44 But ColorTown results tell impressive story 46 AGENCIES MUST BE MORE CREATIVE To overcome increased competition in advertising and diminishing share-ofattention given by consumers, agencies must show greater creativity, western region AAAA meeting hears 48 $5.85 MILLION FILM DEAL National Telefilm Assoc. said to be acquiring tv rights to 78 20th CenturyFox feature pictures for use on NTA Film Network at cost of $5,850,000 58 RADIO BOARD CUT DEBATED Mounting opposition to reducing number of NARTB's radio board members from 29 to 21 leads to debates at regional meetings, to be followed by referendum on elimination of at-large directors 60 TV STARS AT SMPTE MEETING Motion picture-tv engineers consider color tv, video tape, Electronicam; honor Dr. Alfred Goldsmith and the late Robert Shelby; elect Barton Kreuzer president 64 WHITNEY PURCHASE APPROVED Commission authorizes transfer of Universal Broadcasting stations in Indianapolis and Fort Wayne to J. H. Whitney & Co. for $10 million; applications for $21 million transfers filed, including Crowell-Collier's big buys 82 FREE POLITICAL TIME OPPOSED MBS President John Poor tells Gore committee that requirement to give free time to political candidates plus present equal time rule would make impossible demands on broadcasters 86 EQUAL TIME HEADACHES Congress should amend Sec. 315 of Communications Act to let broadcasters make their own decisions on allotment of time during political campaigns, FCC Comr. Robert E. Lee tells NARTB meeting 88 CONTROVERSY IN CALIFORNIA Oil hassle brings charges that 'Richfield Reporter' broadcasts were biased, plus demand by other side for equal time on Mutual to answer Fulton Lewis jr. attack 90 B*T'S SILVER ANNIVERSARY LETTER FROM THE EDITOR-PUBLISHER 15 THE SCOPE OF BROADCASTING 107 RADIO-TV ECONOMICS Where the money comes from 108 A WORD FROM OUR SPONSOR Commercials, their origin and growth 110 THE PERENNIAL JACK BENNY B^T interviews an ageless star . . 118 STATION FACILITIES AND SALES A quick look at past and present 130 AGENCY TRANSITION Keeping pace with radio and television 136 COLOR TV It wants to happen but needs an audience 145 WHY FOLKS TUNE IN Top talent of the past quarter-century 154 $24 MILLION A YEAR Why General Mills buys radio-tv 160 25 YEARS OF RADIO-TV A crisp chronology from the pages of B»T 168 departments Advertisers & Agencies 43 Editorials 274 Anniversary Section 107 Film 58 At Deadline 7 For the Record 98 Books 38 Government 82 Closed Circuit 5 In Review 16 Colorcasting 47 Manufacturing 96 Networks 90 On All Accounts . . 34 Open Mike 30 Our Respects 26 Personnel Relations 68 Stations 72 Trade Assns. 60 Page 10 October 15,, 1956 Broadcasting Publcrtlom Inc. Sol Taishoft President Maury Long Vice President H. H. Tash Secretary B. T. Talshofl Treasurer THE BUSINESSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 De Sales St., N. W., Washington 6, D. C. Telephone: Metropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoft MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York). J Frank Beatty, Bruce Robertson NEWS EDITOR: Fred Fitzgerald SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Lawrence Christopher (Hollywood) ASST. TO MANAGING EDITOR: Donald V. West ASSISTANT EDITOR: Harold Hopkins STAFF WRITERS: Ray Ahearn, Jacqueline Eagle. Dawson Nail, Munsey Slack, Lamar Underwood EDITORIAL ASSISTANTS: Hilma Blair, Sylvia Quinn John Sheldon, Ann Tassefr, Rita Wade SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Loni SALES MANAGER: Winfield R. 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BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*—The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired n 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1956 by Broadcasting Publications Inc. Broadcasting • Telecasting